On The Way Truck Parts has joined HDA Truck Pride’s North American footprint with its parts location in Denver.
Founder Chad Orwig brings almost 30 years of knowledge to his business. With a mix of dealership and independent distributor experience, Orwig developed an e-commerce site in his basement with two product lines. After four years, Orwig took a chance on an 8,000-square-foot warehouse, HDATP officials said in a press release.
“We knew we needed retail space to meet the demands of our Denver market,” Orwig said. “COVID-19 presented challenges, but also provided opportunity for us to take this next step. Now, by joining the HDA Truck Pride network, we begin to move the needle even further. We continue to focus on implementing growth strategies, but now have a partner to assist us.”
Tina Hubbard, president and CEO of HDATP agrees.
“Chad’s vision for On The Way Truck Parts fits hand in hand with our strategic focus," she said. "As yet another greenfield operation in such an established industry, we’re thrilled to welcome On The Way Truck Parts to our HDA Truck Pride family."
On The Way Truck Parts is located at the I-70 and I-270 junction, in the commercial heart of Denver, and features 2,000 square feet of retail space.