Navistar's commercial business division will be headed by Friedrich Baumann as president.

Navistar's commercial business division will be headed by Friedrich Baumann as president.

Photo: Navistar

Navistar has restructured its commercial business into one integrated organization responsible for selling and servicing International trucks, IC Bus vehicles, and Navistar’s aftersales products and services.

The new sales, marketing and aftersales organization brings together in one group every function charged with responsibility for selling to and supporting the customer, the company said in a Dec. 16 announcement.

The division will be headed by Friedrich Baumann as president.

Baumann joined Navistar in 2018 as senior vice president, strategy and planning, after a 24-year career at Daimler Trucks North America. In 2019, he was named Navistar’s president for aftersales.

In August, Navistar announced that in addition to that role, he would take on responsibility for the complete commercial process for customers and dealers, as well as continue to serve as liaison with Navistar's alliance partner, Traton Group. Traton and Navistar have since agreed on a deal for Traton to purchase Navistar.

“Navistar 4.0, our enterprise-wide strategy, places customers at its core,” Baumann said.

“This new organization is dedicated to making sales and service support completely seamless and to delivering the value that will lead to our customers’ success.”

Baumann also announced that a number of key leaders have been promoted to new executive roles in the new organization:

  • Joe Kory, senior vice president, Aftersales, will lead parts and service, uptime and warranty. Kory was previously senior vice president, Parts, and brings nearly 30 years of industry experience to his new role.
  • Mark Belisle, vice president, Dealer Sales and Dealer Operations, will take on additional responsibility for dealer sales as a Navistar executive solely focused on dealers. Belisle, with more than 20 years at Navistar, will also continue to lead dealer operations at the company.
  • Dan Kayser, vice president, National Fleet Sales, will oversee all national account and rental and leasing sales for Navistar. Kayser, with more than 20 years at the company, most recently served as its vice president, National Accounts.
  • Diane Hames, vice president, Marketing, will oversee all marketing activities for International Truck, IC Bus and Navistar’s aftersales brands, including product strategy and planning, channel marketing, strategic pricing and brand marketing communications. Hames brings nearly 30 years of industry experience and most recently served as Navistar vice president, Sales Strategy and Segment Marketing.
  • Chad Conley, vice president, Vocational Sales, will manage sales activity and growth for Navistar’s vocational segment through the International dealer network.
  • Bruce MacWhirter, who has joined Navistar as vice president, Dealer Operations, will coach dealership operations to ensure sustainability and performance across the channel. With more than 20 years of industry experience, MacWhirter most recently served as director, Distribution Operations at Daimler Trucks North America.
  • Chintan Sopariwala, group vice president, Parts, will work closely with dealers, suppliers and customers to grow the overall Parts business. He will also have responsibility for sales, product management, pricing, e-commerce, parts distribution operations and inventory and supply chain management.
  • Justina Morosin assumes the new role of vice president, Commercial Transformation, the company’s plan to increase sales performance through the dealer network, which is one of the priorities of Navistar 4.0. Morosin has more than 15 years in sales and marketing roles at Navistar, including most recently as vice president, Used Truck Sales.
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