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Driving a truck can be a lonely, stressful job. But no driver has to be completely isolated in the age of social media. Facebook, in particular, can be a powerful tool in making drivers feel like they’re part of a team and connected to family and friends even on the road.
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Many executives fear social media because of the damage an irate poster can inflict. But if handled properly, even bad posts can be a good thing for your fleet. (Part of a three-part series on how fleets can use Facebook to recruit and retain drivers.)
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Smart fleets are using Facebook to expand their talent pool for new drivers and keep the ones they have. First in a three-part series with tips on how to use Facebook to recruit and retain drivers, as well as dealing with the negative aspects that come along with a vibrant social media presence.
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IMI recently donated $5,000 to the St. Christopher’s’ Fund, a charity supporting truckers with medical troubles that have led to financial difficulty.
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IMI has launched a Facebook campaign to donate to drivers who face health problems and financial difficulty by trading in “Likes” for dollars.
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Freight haulers are embracing social media but still not a much as other business-to-business companies, according to a new study.
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