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“Book a load, reap the benefits.” That’s what Uber Freight is promising drivers, owner-operators and small fleets who use the Uber Freight app, with discounts on everything from a new or used International truck to fuel and tires through its new Uber Freight Plus program.
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Mixed fleets with self-driving long-haul trucks and traditional human-driven regional routes could help the trucking industry address the problem of an aging driver workforce, said Uber in a recent company blog post.
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We tend to shake our heads and roll our eyes at the breathless coverage in the mainstream and tech media about “driverless trucks”. But there’s one good thing about all this coverage: It’s helping to make trucking look “cool”, says Editor In Chief Deborah Lockridge in her September editorial.
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Bill Gates just jumped into trucking in a big way. That's not good news if you're hoping all this new tech stuff will just go away. Blog commentary by Jack Roberts, Senior Editor
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Uber Freight, an app matching owner-operators and small fleets with loads to haul, launched with much fanfare recently. Yet the use of computer technology to match up freight with trucks that can haul it is hardly new. Three other freight-matching companies share their views on the market.
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Owner-operators and small fleets have been pronounced DOA many times over the past several years. But if new technology like Uber Freight can breathe much-needed life into the owner-operator market, that can only be a good thing for trucking, says Jack Roberts in his Truck Tech blog.
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There’s a vast array of applications that truckers and trucking companies can tap into to work more efficiently, profitably, and safely.
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Never have we seen so many potentially paradigm-changing developments coming at the industry so quickly, writes editor in chief Deborah Lockridge.
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Increased regulation. Demanding customers. Driver shortages. These are just a few reasons why the trucking industry is embracing mobile technology and the affordable fleet management solutions that run on cell phones, smartphones, tablet computers and other handheld devices
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