We can’t afford to be afraid of change, especially not these days when anything seems possible – but we also can’t afford to be cavalier about the path we take in finding new and better ways to do things. Commentary by Executive Contributing Editor Rolf Lockwood.
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“Book a load, reap the benefits.” That’s what Uber Freight is promising drivers, owner-operators and small fleets who use the Uber Freight app, with discounts on everything from a new or used International truck to fuel and tires through its new Uber Freight Plus program.
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Mixed fleets with self-driving long-haul trucks and traditional human-driven regional routes could help the trucking industry address the problem of an aging driver workforce, said Uber in a recent company blog post.
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Uber Freight has announced two additions to its suite of personalized load-matching features aimed at improving the user experience.
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Uber Freight announced a new feature, called “Take Me Home,” designed to highlight loads that can help drivers return home.
Read More →Tech gurus are flocking to trucking with new ideas and new technology. The time to prepare for the changes that are coming is now, says Jack Roberts in his Truck Tech blog.
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Uber Freight is expanding the geography served beyond its initial focus on Texas and adding personalized load matching to its instant load booking/fast payment system.
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Uber’s Advanced Technologies Group has released a video of its latest autonomous heavy-duty truck design, shown operating on the streets of San Francisco.
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Uber Freight, an app matching owner-operators and small fleets with loads to haul, launched with much fanfare recently. Yet the use of computer technology to match up freight with trucks that can haul it is hardly new. Three other freight-matching companies share their views on the market.
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Uber has quietly retired the Otto brand name with no word on a future branding for the autonomous truck developer.
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