Trucker Tools and J.J. Keller & Associates has announced a strategic partnership that will offer fast, accurate and comprehensive shipment location information to freight brokers and shippers from independent truckers and fleet operators.

The partnership gives J.J. Keller Encompass customers the option to share load-specific truck location data from their J.J. Keller electronic logging devices (ELDs) with the Trucker Tools Load Track automated shipment tracking software.

Additionally, J. J. Keller’s customers will gain access to timely information about available loads from the Trucker Tools broker community via the Smart Capacity portal, or through the Trucker Tools Mobile Driver App. Both access points will let users locate available loads from participating brokers and securely bid on them.

Integrating with J. J. Keller’s ELD products will also deepen the pool of shipment visibility data for Trucker Tools Load Track users.

“Pursuing this strategic initiative with Trucker Tools allows our ELog customers the option to share their truck location data with potential brokers and 3PLs to secure available loads in a timely and accurate manner – which translates to additional revenue opportunity for them,” said Tom Reader, senior director of marketing at J.J. Keller & Associates, Inc. “It’s a win-win for shippers, brokers and drivers across the industry who are exploring more efficient ways to secure and move freight.”