Related from the HDT Archives (2007): The Pre-Buy Ride
Will New GHG Emissions Prompt a Pre-Buy?
A new report says the industry will likely see a pre-emission boom in Class 8 truck sales in 2019 and 2020, before a sharp drop into 2021 — but others say this time around is different.

Unlike previous emissions regulations that actually cut fuel economy, new GHG regs are making trucks more fuel efficient than ever. Photo: Daimler Trucks North America

A new report says the industry will likely see a pre-emission boom in Class 8 truck sales in 2019 and 2020, before a sharp drop into 2021 — but others say this time around is different.
The pre-buy is predicted in the new North American On-Highway Commercial Vehicle Engine Outlook report by Americas Commercial Transportation (ACT) Research and Rhein Associates.
“New and revised engine introductions over the next few years, together with emission impacts, will lead to changes in demand,” said Tom Rhein, President of Rhein Associates.
Total North American Class 8 truck production peaked in 2015, ACT noted, and it’s predicting lower demand in 2016 and 2017 followed by recovery leading up to that pre-buy.
However, not everyone is convinced that we will see the same type of pre-buy that we did ahead of the 2007 emissions regulations, which was driven by uncertainty about selective catalytic reduction technology
At the recent American Trucking Associations’ Management Conference & Exhibition in Las Vegas, Martin Daum, head of Daimler Trucks North America, said the new Phase 2 greenhouse gas fuel/economy regulations offer manufacturers more flexibility to achieve the required targets, as well as a longer lead time for developing technologies that will be reliable.
"It’s not that you have to do something tomorrow. so you have time to really study, plan, test, push. Long term planning gets rewarded. And it gives us certainty, with clear targets between now and 2030 for each vehicle and engine category.”
Daum said this should help avoid the disruptive pre-buy cycles that plagued the emissions regulations of the 2000s, noting that we are still seeing the “aftershocks” from the huge oscillation after the 2006 prebuy.
Similarly, when asked about the likelihood of a pre-buy at an ATA MC&E press conference, Volvo Trucks North America chief Goran Nyberg explained that "2021 is also about a matter of credits and when that technology will be brought to market, so it’s not a firm date that we have to meet.”
In fact, at least one OE rep has speculated that truck buyers could be holding off buying trucks waiting for the more fuel-efficient versions that will be coming out to meet the new regulations.
Steve Gilligan, vice president, product marketing at Navistar International, told HDT recently, “We’re ... really in unprecedented territory regarding emissions levels. There was anxiety and strong pre-buys before previous introductions of new emissions technology, in 2002, in 2007 and in 2010. We think what we see here is that people are pretty comfortable with emissions technology, and everybody’s telling customers there’s going to be a fuel economy improvement this time.
“So we may see another kind of purchasing habit, where customers will wait until new models come out to get the improved fuel economy,” he continued. “They are delaying some purchases. Carriers are making money and they can purchase at any point in time they choose to. We are seeing them holding back for now, and we think they will come back to get the new, more fuel-efficient models.”
More Fleet Management

What Geotab's New AI Connector Means for Fleets
Fleets can now ask their usual AI assistants questions about maintenance, safety, fuel use, and vehicle performance, using their live Geotab data, and take action on the answers without leaving their preferred AI tool.
Read More →
New C.H. Robinson Tool Opens Door to More Predictable Freight
BidBoardX lets carriers search, bid on, and secure committed freight opportunities through a single digital marketplace.
Read More →
New York City's Microhub Project is Delivering Results
Trucking, last-mile delivery companies, and environmental advocates like what they are seeing so far with New York's microhub program.
Read More →
Why Truck Detention Keeps Costing Fleets Time and Money
A 2024 ATRI study found detention affects nearly 40% of truckload stops and costs the industry more than $15 billion annually. Despite the toll on drivers, fleets, and supply chains, the problem remains stubbornly persistent.
Read More →
Time is Running Out to Apply for Exclusive HDT Event
Heavy Duty Trucking Exchange brings fleet managers and suppliers together for the deeper conversations that lead to ideas, partnerships, and solutions. Time is running out to apply for the September event.
Read More →
Amazon Launches Less-Than-Truckload Freight Offering for All Businesses
This launch is the latest addition to Amazon Supply Chain Services, a portfolio of supply chain capabilities from Amazon, including freight, distribution, fulfillment, and parcel shipping.
Read More →
Import Cargo Volume to See Year-Over-Year Gain Again in June, Then Remain Below 2025 Levels Into Fall
After July, the report predicts a weakening in import volume as consumer uncertainty remains high and the impact of increasing inflation takes its toll.
Read More →
AUCTION OF EQUITY INTEREST IN HEAVY HAUL TRUCKING COMPANY!!
Mark your calendar: June 30, 2026 (10:00 a.m. PDT). A 37.5% ownership interest in MagnaTrans, LLC, a California limited liability company doing business as Magna Transportation Group, will be sold in an in-person and online auction to the highest bidder or bidders under Article 9 of the Uniform Commercial Code. The Rancho Cucamonga-based heavy haul and over-dimensional trucking company operates across California, Oregon, and Arizona.
Read More →
Volvo Trucks Adds Unattended Over-the-Air Software Update Capabilities
The latest evolution of Volvo’s over-the-air update technology allows software updates to run while trucks are parked, helping fleets keep vehicles current without disrupting operations.
Read More →How Waste Connections is Using Data, Telematics, and AI
How do you manage and maintain more than 18,000 connected trucks? Data. Lots of it.
Read More →

