Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Will New GHG Emissions Prompt a Pre-Buy?

A new report says the industry will likely see a pre-emission boom in Class 8 truck sales in 2019 and 2020, before a sharp drop into 2021 — but others say this time around is different.

Deborah Lockridge
Deborah LockridgeEditor and Associate Publisher
Read Deborah's Posts
October 7, 2016
Will New GHG Emissions Prompt a Pre-Buy?

Unlike previous emissions regulations that actually cut fuel economy, new GHG regs are making trucks more fuel efficient than ever. Photo: Daimler Trucks North America

3 min to read


Unlike previous emissions regulations that actually cut fuel economy, new GHG regs are making trucks more fuel efficient than ever. Photo: Daimler Trucks North America

A new report says the industry will likely see a pre-emission boom in Class 8 truck sales in 2019 and 2020, before a sharp drop into 2021 — but others say this time around is different.

The pre-buy is predicted in the new North American On-Highway Commercial Vehicle Engine Outlook report by Americas Commercial Transportation (ACT) Research and Rhein Associates.

Ad Loading...

“New and revised engine introductions over the next few years, together with emission impacts, will lead to changes in demand,” said Tom Rhein, President of Rhein Associates.

Total North American Class 8 truck production peaked in 2015, ACT noted, and it’s predicting lower demand in 2016 and 2017 followed by recovery leading up to that pre-buy.

However, not everyone is convinced that we will see the same type of pre-buy that we did ahead of the 2007 emissions regulations, which was driven by uncertainty about selective catalytic reduction technology

At the recent American Trucking Associations’ Management Conference & Exhibition in Las Vegas, Martin Daum, head of Daimler Trucks North America, said the new Phase 2 greenhouse gas fuel/economy regulations offer manufacturers more flexibility to achieve the required targets, as well as a longer lead time for developing technologies that will be reliable.

"It’s not that you have to do something tomorrow. so you have time to really study, plan, test, push. Long term planning gets rewarded. And it gives us certainty, with clear targets between now and 2030 for each vehicle and engine category.”

Ad Loading...

Daum said this should help avoid the disruptive pre-buy cycles that plagued the emissions regulations of the 2000s, noting that we are still seeing the “aftershocks” from the huge oscillation after the 2006 prebuy.

Similarly, when asked about the likelihood of a pre-buy at an ATA MC&E press conference, Volvo Trucks North America chief Goran Nyberg explained that "2021 is also about a matter of credits and when that technology will be brought to market, so it’s not a firm date that we have to meet.”

In fact, at least one OE rep has speculated that truck buyers could be holding off buying trucks waiting for the more fuel-efficient versions that will be coming out to meet the new regulations.

Steve Gilligan, vice president, product marketing at Navistar International, told HDT recently, “We’re ... really in unprecedented territory regarding emissions levels. There was anxiety and strong pre-buys before previous introductions of new emissions technology, in 2002, in 2007 and in 2010. We think what we see here is that people are pretty comfortable with emissions technology, and everybody’s telling customers there’s going to be a fuel economy improvement this time.

“So we may see another kind of purchasing habit, where customers will wait until new models come out to get the improved fuel economy,” he continued. “They are delaying some purchases. Carriers are making money and they can purchase at any point in time they choose to. We are seeing them holding back for now, and we think they will come back to get the new, more fuel-efficient models.”

Related from the HDT Archives (2007):  The Pre-Buy Ride

More Fleet Management

Daimler-Class8 partnership.
Fleet Managementby News/Media ReleaseFebruary 2, 2026

DTNA Partners with Class8 to Expand Digital Services for Freightliner Owner-Operators

A new partnership brings free wireless ELD service plus load optimization and dispatch planning tools to fourth- and fifth-generation Freightliner Cascadia customers, with broader model availability planned through 2026.

Read More →
SponsoredFebruary 1, 2026

Reducing Fleet Downtime with Advanced Diagnostics

This white paper examines how advanced commercial vehicle diagnostics can significantly reduce fleet downtime as heavy duty vehicles become more complex. It shows how Autel’s CV diagnostic tools enable in-house troubleshooting, preventive maintenance, and faster repairs, helping fleets cut emissions-related downtime, reduce dealer dependence, and improve overall vehicle uptime and operating costs.

Read More →
SponsoredFebruary 1, 2026

Stop Watching Footage, Start Driving Results

6 intelligent dashcam tactics to improve safety and boost ROI

Read More →
Ad Loading...
M&A illustration with Werner and FirstFleet logos
Fleet Managementby Deborah LockridgeJanuary 29, 2026

Werner Expands Dedicated Fleet Nearly 50% With FirstFleet Acquisition

The $283 million acquisition of FirstFleet makes Werner the fifth-largest dedicated carrier and pushes more than half of its revenue into contract freight.

Read More →
Bobit Business Media B2X Rewards.
Fleet Managementby News/Media ReleaseJanuary 29, 2026

Bobit Business Media Launches B2X Rewards Engagement Program

B2X Rewards is a new, gamified rewards program aimed at driving deeper engagement across BBM’s digital platforms, newsletters, events, and TheFleetSource.com.

Read More →
Trucking Trends series graphic
Fleet Managementby Deborah LockridgeJanuary 29, 2026

AI is Reshaping Trucking in 2026, from the Back Office to the Shop

Trucking’s biggest technology shifts in 2026 have one thing in common: artificial intelligence.

Read More →
Ad Loading...
Column graphic illustration with Deborah Lockridge head shot and a small fleet truck in the background
Fleet Managementby Deborah LockridgeJanuary 27, 2026

Why Small Trucking Fleets Are Still Standing [Commentary]

Why discipline, relationships, and focus have mattered more than size for smaller trucking fleets during the freight recession.

Read More →
Fleet Managementby Deborah LockridgeJanuary 23, 2026

Cargo Theft Is Surging. A Bill in Congress Could Help. [Video]

Cargo theft losses hit $725 million last year. In this HDT Talks Trucking Short Take video, Scott Cornell explains how a bill moving in Congress could bring federal tracking, enforcement, and prosecutions to help address the problem.

Read More →
CargoNet infographic showing 2025 cargo theft trends
Fleet Managementby Deborah LockridgeJanuary 22, 2026

Cargo Theft Losses Jump 60% in 2025 as Criminals Target Higher-Value Freight

Cargo theft activity across North America held relatively steady in 2025 — but the financial damage did not, as ever-more-sophisticated organized criminal groups shifted their cargo theft focus to higher-value shipments.

Read More →
Ad Loading...
Phillips Connect -- McLeod smart trailer TMS.
Fleet ManagementJanuary 22, 2026

Phillips Connect, McLeod Integrate Smart Trailer Data into TMS Workflows

A new partnership between Phillips Connect and McLeod allows fleets to view trailer health, location, and cargo status inside the same McLeod workflows used for planning, dispatch, and execution.

Read More →