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Volvo Hits Record Market Share in Combined Canada & U.S. Sales

Volvo Trucks reached a market share of 15.3% of the Canadian heavy-duty retail market, a record for the manufacturer. It also saw an all-time high market share in combined U.S. and Canadian sales.

by Staff
January 20, 2015
Volvo Hits Record Market Share in Combined Canada & U.S. Sales

Photo: Volvo Trucks

2 min to read


Photo: Volvo Trucks

Volvo Trucks reached a market share of 15.3% of the Canadian heavy-duty retail market in 2014 selling 4,510 vehicles, a record for the manufacturer. This is a 2.2% increase over the 3,652 trucks sold in Canada in 2013.

In combined U.S. and Canadian markets, the company also saw an all-time high market share with 12.4% with sales of 31,065 vehicles in 2014. In 2013, Volvo Trucks sold 24,310 trucks in the combined markets.

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“This achievement is evidence of the market’s acceptance of our aerodynamic trucks, fuel-efficient powertrains and commitment to maximizing Uptime support for our customers,” said Goran Nyberg, president of Volvo Trucks North America.

Nyberg attributed its success to new technologies such as its I-Shift automated manual transmission and XE powertrain package. The Volvo I-Shift was part of 75% of truck purchases in 2014 and the XE powertrain was in 28% of all trucks the company sold. Volvo offers the XE powertrain package for its 11-liter D11, 13-liter D13 and 16-liter D16 engines.

The company also cited its Uptime Center customer service as a key part of its strategy to attract more customers.

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“Continuing our focus on these customer needs, as well as driver productivity and safety will well-position Volvo Trucks for the future as fleets continue to seek products that increase their return on investment,” said Nyberg.

1/23/2015: Headline corrected to reflect the fact that this does not include numbers for all of North America.

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