Sirius Satellite Radio has entered into a marketing and technology alliance with ATX
Technologies, Inc. to develop systems which will eventually allow truckers to buy items and respond to radio programming while driving a vehicle.

Sirius hopes to integrate ATX's two-way, cellular communications and location-based technology into its satellite audio entertainment system and provide enhanced telematics functions and e-commerce options.
The alliance is a critical step in Sirius' In-Vehicle E-Commerce (IVEC) initiative, which focuses on giving drivers the ability to make purchases directly from cars and trucks.
With the touch of a button on their radios, listeners will be able to buy music, books,
video, and other goods and services being promoted on Sirius Radio. It will also be possible for users to voluntarily give real-time feedback on programming and convey their usage and
preferences for the up to 100-channel service. Other telematics applications include remote vehicle diagnostics; downloading navigational information; enhanced nationwide traffic reporting; and remotely controlling specific vehicle functions (i.e. doors, windows, lights, etc.).
"ATX plays an integral role in Sirius Radio's In-Vehicle E-Commerce strategy, giving us the tools to conduct interactive transactions with our customers," said Ira Bahr, Sirius senior vice president of marketing, alliances and communications. "Furthermore, by creating a two-way link with our subscribers, we are delivering on our promise to create radio programming driven by the needs of our listeners."
DaimlerChrysler, manufacturer of Freightliner and Sterling trucks, has already announced a big investment in Sirius and plans to develop telematics for its truck products with Sirius.