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Samsara Survey: Tech Investments Attract Young Workers
The research finds technology is at the center of their strategy and investments are paying off.

Samsara surveyed leaders in seven countries about safety technology.
Image: Samsara
In a survey of trucking and other physical operations leaders across seven countries, 80% reported that their organization has saved $500,000 or more due to implementing technologies to increase safety. 41% have saved over $1 million.
That’s according to Samsara’s latestState of Connected Operations Report: Building for the Next Generation: Workforce Trends in Physical Operations.
The report includes insights from 1,550 physical operations leaders across seven countries and reveals how their workplaces are transforming to meet the demands of a new generation while creating safer and more efficient organizations.
The research finds technology is at the center of their strategy and investments are paying off.
“It’s no secret, the labor market can be tough in industries like transportation, construction, and field services, but we’re seeing technology make a real difference in how younger talent views their career opportunities,” said Meagen Eisenberg, chief marketing officer at Samsara.
“Our research shows that technology is not only making these industries more attractive, but also helping retain workers for the long term. The ROI is impressive and yet, there’s so much potential ahead as many are at the beginning of their digital transformation.”
Modern Technology Tools are a Must-Have for the Workforce
The majority (85%) of leaders in the survey agree that modern technology tools have made their industries more desirable to younger workers.
Many also report increased employee morale, improved productivity, and lower turnover.
The top technologies for improving recruitment and retention were:
Automation
Robotics
Despite investments, many workers aren’t yet satisfied, as 71% of leaders report they frequently hear feedback about the need for greater investments in safety and security.
To address this, nearly all (99%) plan to increase investments in workforce safety and security technologies over the next five years. Many are prioritizing Internet of Things enabled safety devices, automation that reduces worker exposure to hazards, and predictive safety analytics.
“Recruiting and retaining drivers – and keeping them safe as they do their runs – are critical to the industry’s future,” Tracy Rushing, executive director of safety and recruiting for R.E. Garrison Trucking, said in the report.
“By building trust, championing safety, and celebrating excellence, we can create an environment where drivers don’t just work, they thrive.”
Technology Investments Drive Financial Returns
The survey found that technology strategies are driving significant financial benefits, as 41% report their safety-focused technology investments have saved their organization more than $1 million.
In addition, 99% said technology has empowered the workforce to shift their focus toward higher-value tasks, such as preventive maintenance, safety checks, and upskilling opportunities.
The research also revealed widespread adoption of e-learning platforms, with 85% of organizations using these tools. Leaders cite employee retention as the top benefit.
About the Research
The survey was conducted by an independent research firm, Wakefield Research, between October 24 and November 4, 2024. It surveyed 1,550 physical operations leaders across seven countries: the United States, Mexico, the United Kingdom, Ireland, France, Germany, and Canada.
Industries included building and facility management, chemical, construction, field services, food & beverage, logistics, manufacturing, mining & extraction, moving & storage, oil & gas, retail, telecommunications, transportation, utilities & energy, warehousing, waste management, wholesale, or public sector.
The survey went to managers in compliance, field service management, fleet management, IT/technology/data, logistics, maintenance, operations, safety/health/environment, security, and/or service operations.
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