Peterbilt customers can now go online to provide feedback about their vehicle purchasing and ownership experiences through new web-based customer satisfaction surveys.

Peterbilt Motors Co. contacts customers 30 days and 18 months after their truck purchase to collect their comments and opinions on everything from interaction with the dealer salesperson to overall vehicle attributes, such as styling, ride quality and serviceability. Customers are contacted by letter and phone with instructions for taking the survey, and those who do not want to use the web-based option can complete the survey over the telephone with an independent, third-party service. Previously, the surveys were administered through the mail.
"Customer feedback is critical to every aspect of our organization, and Peterbilt goes to great lengths to create channels for helping customers provide their comments, opinions and suggestions," said Nick Panza, Peterbilt general manager and Paccar vice president. "Creating web-based versions of the customer satisfaction surveys gives customers another convenient outlet for sharing their feedback with us. Additionally, the immediacy of the Internet allows us to respond to customer concerns quickly, helping enhance their ownership experience."
The surveys are available to Peterbilt customers only, and a valid chassis number is required. Customers who complete the survey are sent the Peterbilt TruckCare Parts and Services Coupon Book with more than $3,000 in parts and service discount vouchers for use at any Peterbilt dealership.
For more information about Peterbilt, visit its web site at www.peterbilt.com.