Mitsubishi Electric Automotive America Inks Deal with Seeing Machines
A new agreement between Mitsubishi Electric Automotive (MEAA) and Seeing Machines will promote Guardian Generation 3 driver monitoring technology in the Americas.

The Guardian Generation 3 aftermarket system uses advanced computer monitoring technology to track signs of driver distraction and drowsiness.
Photo: Mitsubishi Electric Automotive America/Canva
Mitsubishi Electric Automotive America, a developer of automotive electrical and electronic systems, has signed a Referral Agreement with Seeing Machines Limited. The new deal will seek to promote Seeing Machines’ Guardian Generation 3 driver monitoring solution across the Americas.
This collaboration marks a significant step to enhance road safety by expanding the reach of Guardian Generation 3, an AI-powered system designed to detect and mitigate driver distraction and fatigue in commercial vehicles.
Guardian Generation 3 aftermarket system uses advanced computer monitoring technology to track signs of driver distraction and drowsiness.
Following Mitsubishi Electric Mobility Corporation’s strategic investment in Seeing Machines in December 2024, this agreement leverages MEAA’s extensive aftermarket distribution network and customer relationships in the transport and logistics industries.
AI-Powered Monitoring Technology
Guardian Generation 3 is an aftermarket driver monitoring system (DMS) that uses advanced computer monitoring technology to track signs of distraction and drowsiness in real time.
The system alerts drivers locally through visible and audible warnings, as well as haptic feedback via a vibration unit installed under the seat.

Mitsubishi Electric Automotive and Seeing Machines company representatives after signing an agreement to promote Guardian Generation 3 driver monitoring technology in the Americas.
Photo: Mitsubishi Electric Automotive America
In critical situations, the technology goes a step further—capturing event-based footage and transmitting it to a live monitoring center, the companies said. There, trained analysts can intervene within seconds by contacting fleet managers or designated personnel.
Unlike continuously monitored in-cab cameras, Guardian only records when a safety event is detected, addressing privacy concerns while providing fleets with crucial risk mitigation data.
“This agreement with Seeing Machines aligns with our purpose to provide cutting-edge technologies that support safer, more efficient commercial vehicle operations,” said Masahiro Kaji, President and CEO of MEAA. “Guardian Generation 3 is a game-changer in driver monitoring. By utilizing our well-established distribution network, we are excited to bring this solution to fleet operators across the Americas. We believe the more Guardian units there are on the roads, the safer they will be for everyone.”
With increasing global regulations on driver monitoring technology, like those mandated in the European Union, Guardian Generation 3 is well-positioned as a proactive solution for fleets across the Americas looking to enhance safety, reduce liability, and improve operational efficiency, Kaji added.
Guardian Generation 3 will be showcased at MEAA’s booth (#938) at the Technology & Maintenance Council (TMC) Annual Meeting March 10-13 in Nashville, Tenn., providing attendees with an opportunity to see the technology in action.
More Safety & Compliance

From One Generation to the Next: How Mentorship Builds Safer Truck Drivers
After three decades in trucking, Harold Perry shares what he's learned about driver safety, mentorship, and helping the next generation build confidence behind the wheel.
Read More →
FMCSA Pauses Biennial-Update Enforcement Amid Motus Transition
Carriers whose updates were due on or after June 1 have more time, while FMCSA works to stabilize its new registration system and warns of phishing sites impersonating its new carrier registration system, Motus.
Read More →
ZF Expands Commercial Vehicle Push in North America
ZF is expanding its North American commercial-vehicle presence with new transmission applications, electrification, trailer technology and autonomous-driving systems.
Read More →
Truck Drivers Need More Than Another Alert
Fleets have more visibility into truck health, safety events, and driver activity than ever. The next challenge is turning all that information into useful guidance for the person who has to decide what to do next.
Read More →
Tesla Wants a Self-Driving Semi. Are Cameras Enough?
Could Tesla’s camera-only autonomous driving technology work on an 80,000-pound Semi? In this commentary, HDT's Deborah Lockridge takes a look at Tesla, Cybercab, and how autonomous trucks see the road.
Read More →
What DOT’s Automated Vehicle Strategy Means for Trucking
The U.S. Department of Transportation issued a new automated-vehicle strategy that outlines plans for driverless-truck regulations, cross-state freight corridors, and federal safety standards.
Read More →
NYC Expands Speed, Pedestrian Safety Tech Across Fleet
New York City is expanding intelligent speed assistance and pedestrian-alert systems across its municipal fleet, moving the technologies from pilot programs into vehicle procurement and retrofit requirements.
Read More →
FMCSA Removes 110 Truck Driver Training Schools from Certified ELDT List
Federal regulators also are targeting more than 160 additional training providers and launching a nationwide audit of third-party CDL skills testers as part of a broader crackdown on trucking fraud.
Read More →
Beyond DOT Compliance: What Makes a Trucking Fleet Truly Safe?
A trucking fleet can follow every rule and still make unsafe decisions. The real test comes when safety conflicts with freight, productivity, or cost.
Read More →
Hours of Service Pilot Programs: FMCSA Readies for 2027 Rollout
Two pilot programs could eventually reshape hours-of-service rules, giving truck drivers options to pause their 14-hour clock or use longer split sleeper rest periods.
Read More →
