Mitsubishi Electric Automotive America Inks Deal with Seeing Machines
A new agreement between Mitsubishi Electric Automotive (MEAA) and Seeing Machines will promote Guardian Generation 3 driver monitoring technology in the Americas.
The Guardian Generation 3 aftermarket system uses advanced computer monitoring technology to track signs of driver distraction and drowsiness.
Photo: Mitsubishi Electric Automotive America/Canva
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Mitsubishi Electric Automotive America, a developer of automotive electrical and electronic systems, has signed a Referral Agreement with Seeing Machines Limited. The new deal will seek to promote Seeing Machines’ Guardian Generation 3 driver monitoring solution across the Americas.
This collaboration marks a significant step to enhance road safety by expanding the reach of Guardian Generation 3, an AI-powered system designed to detect and mitigate driver distraction and fatigue in commercial vehicles.
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Guardian Generation 3 aftermarket system uses advanced computer monitoring technology to track signs of driver distraction and drowsiness.
Following Mitsubishi Electric Mobility Corporation’s strategic investment in Seeing Machines in December 2024, this agreement leverages MEAA’s extensive aftermarket distribution network and customer relationships in the transport and logistics industries.
AI-Powered Monitoring Technology
Guardian Generation 3 is an aftermarket driver monitoring system (DMS) that uses advanced computer monitoring technology to track signs of distraction and drowsiness in real time.
The system alerts drivers locally through visible and audible warnings, as well as haptic feedback via a vibration unit installed under the seat.
Mitsubishi Electric Automotive and Seeing Machines company representatives after signing an agreement to promote Guardian Generation 3 driver monitoring technology in the Americas.
Photo: Mitsubishi Electric Automotive America
In critical situations, the technology goes a step further—capturing event-based footage and transmitting it to a live monitoring center, the companies said. There, trained analysts can intervene within seconds by contacting fleet managers or designated personnel.
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Unlike continuously monitored in-cab cameras, Guardian only records when a safety event is detected, addressing privacy concerns while providing fleets with crucial risk mitigation data.
“This agreement with Seeing Machines aligns with our purpose to provide cutting-edge technologies that support safer, more efficient commercial vehicle operations,” said Masahiro Kaji, President and CEO of MEAA. “Guardian Generation 3 is a game-changer in driver monitoring. By utilizing our well-established distribution network, we are excited to bring this solution to fleet operators across the Americas. We believe the more Guardian units there are on the roads, the safer they will be for everyone.”
With increasing global regulations on driver monitoring technology, like those mandated in the European Union, Guardian Generation 3 is well-positioned as a proactive solution for fleets across the Americas looking to enhance safety, reduce liability, and improve operational efficiency, Kaji added.
Guardian Generation 3 will be showcased at MEAA’s booth (#938) at the Technology & Maintenance Council (TMC) Annual Meeting March 10-13 in Nashville, Tenn., providing attendees with an opportunity to see the technology in action.
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