Kenworth Sales Co., Salt Lake City, Utah, will mark its 60th year as a Kenworth truck dealership this year. It is the second-oldest Kenworth dealership in the U.S. and Canada.

Kenworth Sales was founded by W. Jay Treadway, his wife Veda and son J.E. “Gene” Treadway on April 1, 1945. The dealership began as a “mom & pop” business with W. Jay calling on customers, Veda handling the books and 18-year-old Gene selling parts. Kenworth Sales has since grown to more than 350 employees at 10 branch locations in Idaho, Nevada, Washington, Montana and Utah.
Corporate headquarters remain in Salt Lake City, near the intersection of I-80 and I-15. The company holds an 18.2% market share on annual gross revenue of nearly $129 million.
As a full line dealer, Kenworth Sales offers new and used truck sales, full body, paint and service shops, contract maintenance, remote inventory management, leasing, financing and insurance services.
Customer appreciation celebrations are scheduled throughout the year at each branch location: March 10 in Idaho Falls, Idaho; April 1 in Salt Lake City, Utah; April 22 in Las Vegas, Nev.; April 28 in St. George, Utah; May in 4 Price, Utah; May 6 in Pocatello, Idaho; May 12 in Pasco, Wash.; May 13 in Lewiston, Idaho; Sept. 20 in Missoula, Mont. and Sept. 22 in Spokane, Wash.