Hyundai Motor Co. recently announced the formation of Hyundai Truck America, (HTA) which will begin marketing Hyundai-made light- and medium-duty trucks next month in the United States.

The Jamesburg, N.J.-based branch of Hyundai Motor will be headed by Y.J. Choo and service an initial dealer group with more than 30 locations nationwide.
To mark the launch of its products in the U.S. market, the company held an inaugural meeting of the HTA dealer body this week in Atlantic City, where company staff introduced the new Hyundai truck lineup for America and outlined the scope of dealer support activities.
HTA will offer its HLD150 Class 4 light-duty and its HMD230 and HMD260 Class 6 medium-duty trucks. The cab-over-engine trucks are available in an extensive selection of wheelbases, and feature extended cabs, which provide additional storage room behind the front seats.
The trucks are well suited for a wide range of business applications from pick up and delivery to the nursery-landscape, towing-wrecker and food service industries.
All trucks come with a competitive warranty starting with a two-year unlimited miles coverage for the basic body and chassis. On the HLD150, the Detroit Diesel engine and Allison transmission is warranted for three years and unlimited miles, while on the HMD230 and HMD260, the Cummins engine and ZF transmission are protected by a two-year unlimited miles warranty.
HTA will provide dealer technical and warranty training at its Jamesburg, N.J. headquarters, and at a second training facility to be located in Miami, Fla.
"We know that the U.S. truck market is a very competitive and difficult market. We will try to meet the challenges of being in the United States with Hyundai's commercial vehicle products while trying to reach the highest levels of customer satisfaction," said Johng-Sik Choi, executive vice president of Hyundai Motor's commercial vehicle division.
Hyundai Motor Co., which had more than $18.7 billion in sales last year, is exporting its passenger cars and commercial vehicles to more than 200 countries. The Seoul, Korea-based Hyundai Motor employs a worldwide workforce of more than 50,000 people and maintains or jointly controls 13 production facilities, seven research and development centers and hundreds of branches and affiliated offices throughout the world.