Growth in Important Markets Boosts 2014 IAA International Truck Show
The world's largest commercial truck show, the bi-annual IAA event in Hannover, Germany, is coming up in late September and will reflect economic conditions in some of the world's most important truck markets.
Keynote speaker was Matthias Wissmann, President of the German Association of the Automotive Industry (VDA), which is organizing the IAA Show. Photo: Nico Hertgen
2 min to read
Keynote speaker was Matthias Wissmann, President of the German Association of the Automotive Industry (VDA), which is organizing the IAA Show. Photo: Sven-Erik Lindstrand
The world's largest commercial truck show, the bi-annual IAA event in Hannover, Germany, is coming up in late September and will reflect economic conditions in some of the world's most important truck markets.
A special Pre-IAA press workshop was recently held in Germany to inform on what will be happening at the 65th IAA Commercial Vehicles show.
Ad Loading...
Dr. Wolfgang Bernhard, head of Daimler Commercial Vehicles, gave his view on Shaping Future Transportation. Photo: Nico Hertgen
"Economic developments on important commercial vehicle markets provide a boost for the 65th IAA Commercial Vehicles," said Matthias Wissmann, president of the powerful German Association of the Automotive Industry (VDA), which is organizing the IAA-Show. "Western Europe has seen 3% growth in its commercial market this year, while the U.S. market has recorded double-digit growth and China increased by 4%.
”In Germany, too, this year’s trend has been very positive. By the end of May 2014, over 34,000 heavy commercial vehicles (over 6 ton) were newly registered, which is a 12% year-on-year rise,” Wissmann said.
During the workshop, high-ranked executives from the European commercial vehicle industry delivered presentations on trends in the trucking business as well as products of the future.
Among the speakers were Wolfgang Bernhard, head of Daimler Commercial Vehicles; Anders Nielsen, CEO of MAN Truck & Bus; Martin Lundstedt, president and CEO, Scania Group; and Claes Nilsson, president, Volvo Trucks.
A special Pre-IAA press workshop was recently held in Germany to inform on what will be happening at the 65th IAA Commercial Vehicles show. Photo: Sven-Erik Lindstrand
The exhibition ranges from vans to medium-sized trucks all the way to heavy-duty trucks. It also covers buses and coaches, manufacturers of trailers and bodies, as well as many innovative suppliers and service providers.
Ad Loading...
The IAA is also a major congress event, with around 30 specialist conferences and seminars, including the China Day, the India Day, a CO2 event and gatherings on load securing and the transportation of hazardous goods. Visitors also can look forward to a large number of interesting test drives.
IAA runs in Hannover Sept. 25 – Oct. 2, 2014. Truckinginfo and Heavy Duty Trucking will be on location to cover the show.
Martin Lundstedt, President & CEO, Scania Group spoke about connected trucks. Photo: Sven-Erik Lindstrand
The companies also said they plan to coordinate deployment planning across priority freight corridors and define routes and operational design domains for U.S. commercial service while laying the groundwork for expansion into key European markets.
Previous Star Nation events have included driver challenges, exclusive access to Daimler Truck North America facilities and hands-on experiences with the latest Western Star X-Series lineup.
Safety, uptime, and insurance costs directly impact profitability. This eBook looks at how fleet software is evolving to deliver real ROI through proactive maintenance, AI-powered video telematics, and real-time driver coaching. Learn how fleets are reducing crashes, defending claims, and using integrated data to make smarter operational decisions.
Fleet software is getting more sophisticated and effective than ever, tying big data models together to transform maintenance, safety, and the value of your existing tech stack. Fleet technology upgrades are undoubtedly an investment, but updated technology can offer a much higher return. Read how upgrading your fleet technology can increase the return on your investment.
Freightliner’s fifth-generation Cascadia earned a 2025 Red Dot Design Award for its aerodynamic design and functional updates developed through close collaboration between designers and engineers.