Top executives of some of the world’s leading trucking companies will learn how to grow their businesses at the Carrier Logistics Inc. (CLI) Annual Leadership Summit.

The conference, produced and underwritten by CLI, will be held Sept. 28 through 30 in New York. It will examine newly-emerging marketing strategies to help truckers achieve business growth goals.
The summit conference will be held at the Tarrytown House Estate, a state-of-the-art conference center in the heart of the historic Hudson Valley in Tarrytown, N.Y.
Paul DiModica, a sales and marketing expert who has developed business strategies for Microsoft, IBM, Progress Software, and others and is head of the consulting firm DigitalHatch, will guide attendees to business-growth strategies in keynote and in-depth sessions. He is the author of training courses, newsletters and web sites seen around the world.
DiModica will discuss best practices in achieving business survival through integration of sales and marketing into a unified outreach effort to get new business from existing and prospective customers.
Attendees will take away an inspiring action plan for future growth.
The “summit,” an event for executive-level leaders in the LTL and parcel shipping segments of the transportation industry, will strongly emphasize sales, marketing and customer service. The conference, incorporating interactive workshops and lively roundtable discussions on major industry topics, promises three days of “learning, idea exchanges and networking,” according to Ken Weinberg, vice president of CLI.
Measuring and managing customer value to increase market share and improve profits will be the subject for summit speaker Steve Raschilla, vice president of Mastiogale Consulting. He will show attendees how to manage customer value by coordinating products, prices, service, customer relationships, marketing communications and quality assurance in a strategically coherent and cost-effective way.
The program includes an address by a leading securities analyst discussing the industry’s economic growth projections, plus at least three roundtable discussions on industry topics. Summit sessions will also include such topics as selling services while managing competition, recruiting and managing salespeople and gathering information on customer value.
Carrier Logistics Inc., a transportation systems consultant and technology developer, has provided software solutions to truckers for more than 30 years, including the FACTS total freight management system.
Further information about CLI’s Annual Leadership Summit is available by phone at (914) 332-0300, by fax at (914) 332-0949, via e-mail at sales@carrierlogistics.com, or on the web at www.carrierlogistics.com.