GeoLogic Solutions, Herndon, Va., announced that Florilli Transportation LLC has adopted the MobileMax Multi-Mode solution for its 225-truck fleet.

Florilli based in West Liberty, Iowa, has been a user of multi-mode communications and tracking systems from GeoLogic for more than ten years.
The new five-year agreement with GeoLogic calls for upgrading the entire fleet with new MobileMax technology. Florilli operates 225 tractors and 300 trailers in refrigerated, truckload, and irregular route service in the lower 48 states.
The decision by Florilli to upgrade to GeoLogic’s MobileMax system was made after a five month evaluation of all choices on the market, according to Murry Fitzer, CEO. “After weighing and considering all the factors, including performance, price and usage costs,” he stated, “the outcome was clear—GeoLogic was still the best all-around choice.”
Florilli views on-board communications and tracking capabilities as an integral part of doing business and providing a high level of service. “We are anticipating measurable benefits from the new GeoLogic system in terms of fuel efficiency, vehicle utilization and enhanced customer service,” stated Fitzer.
In particular, Florilli is planning to use the advanced capabilities of MobileMax to improve fuel efficiency by linking the communications system to electronic engine controls to monitor fuel economy and idling in real time. “This gives us a more effective means to gather performance data rather than wait to access information from each truck,” Fitzer explained. “As we move forward and new equipment is installed in more of the fleet, we’ll proactively manage the data on idle time to find ways to make fuel-saving improvements.”
The MobileMax system will also help capture more accurate arrival and departure times and proactively gather data directly from the vehicle in order to enhance the fleet’s ability to provide information to customers.
“As a refrigerated carrier,” Fitzer added, “we have exposure to cargo claims. One consideration in adopting the new MobileMax technology is to ultimately have the ability to monitor shipment temperatures in transit, and fix problems quickly so we can mitigate cargo claims.
For more information about GeoLogic, go to www.goGeoLogic.com.