Fleet Risk Advisors Renamed Omnitracs Analytics, New VP Named
According to the company the new business name “more accurately describes the business unit's core mission of developing a broad set of analytics offerings, clearly positioning the business as an essential component of Omnitracs' enterprise-wide suite of solutions for transportation and logistics.”
Omnitracs LLC announced on Wednesday the renaming of its FleetRisk Advisors business unit to Omnitracs Analytics.
According to the company the new business name “more accurately describes the business unit's core mission of developing a broad set of analytics offerings, clearly positioning the business as an essential component of Omnitracs' enterprise-wide suite of solutions for transportation and logistics.”
Omnitracs also announced the promotion of Dean Croke to vice president over the business unit.
“Both developments reflect a renewed emphasis and expanded focus for Omnitracs on the value of predictive analytics and big data to improve operational efficiency, safety, driver recruitment, and productivity,” the company said in a statement.
Croke has more than 30 years of experience in risk management and operations positions within the insurance and trucking industries, according to Omnitracs, and will lead day-to-day operations for Omnitracs Analytics, spearheading the development of the company's new maintenance model, and supporting the existing driver retention, safety, and worker's compensation platforms.
Prior to joining Omnitracs Analytics in 2005, Croke held roles at Circadian Technologies Inc., a research and consulting firm specializing in driver fatigue, scheduling and shift work management, and Lancer Insurance Co., a New York-based commercial insurance provider in bus, motor coach, limo and truck insurance, among others.
Born into a family trucking business, Croke has more than 2 million driving miles under his belt and continues to be an avid truck driver, occasionally driving 18-wheelers in his down time.
More Fleet Management
Adam Buttgenbach’s Approach to Electric Trucks: Start With Where They Fit
HDT Truck Fleet Innovator Adam Buttgenbach helped PepsiCo build one of North America’s largest EV fleets by focusing on where electric trucks make operational sense.
Read More →
Deen Albert: Let Automation Do the Math, People Make the Decisions
HDT Truck Fleet Innovator Deen Albert makes sure people are still at the heart of operations at Grand Island Express, even while adopting artificial intelligence tools. AI-assisted dispatch helped boost revenue 25% with the same number of trucks.
Read More →
Trimble’s New AI Agent Takes Aim at Fleet Back-Office Busywork
Arc Agent works across Trimble TMS products to automate repetitive tasks such as freight orders, maintenance, invoices, fuel costs and more.
Read More →
How HDT’s 2026 Truck Fleet Innovators Are Rethinking Fleet Operations
Meet five trucking leaders who are challenging assumptions, solving operational problems, and putting innovative ideas to work.
Read More →
Tight Trucking Capacity Pushes Rates Higher Even as Freight Volumes Fall
“Spot rates moving ahead of contract rates have historically signaled a tightening market, but we haven’t seen a capacity-driven market quite like this one,” said DAT's Dean Croke.
Read More →
Import Cargo’s Early Peak Season is Winding Down
There was an early start to peak season this year at the nation's gateway ports, as retailers brought in merchandise ahead of tariff changes in late July and responded to other supply chain uncertainties,
Read More →
Fewer Cargo Thefts, Bigger Losses: Criminals Target Higher-Value Loads
CargoNet says organized theft rings are stealing fewer shipments but choosing more valuable freight, including metals and technology, resulting in record losses.
Read More →
How Innovative Trucking Leaders Turn Change Into an Advantage
As the pace of change accelerates in trucking, the fleets that adapt best have more than the latest technology. They have cultures that embrace improvement.
Read More →
Freight Broker Bonds Just Got Harder to Get. Here's What That Means for Your Fleet.
When it gets harder for a freight broker to prove they are financially sound, the ones who cannot clear that bar get pushed out of the market. And those are exactly the brokers who used to leave motor carriers holding the bag.
Read More →
Long-Awaited Canadian Border Bridge to Open in Detroit
For trucking, the bridge opening should offer immediate improvements in efficiency and reliability, with new customs facilities, expanded inspection capacity, and direct freeway-to-freeway connections.
Read More →