Fifteen years ago, DuPont Performance Coatings (DPC) introduced a one-day seminar titled “Building Your Business for the '90s and Maximizing Your AOQ Investment.”

It spawned a series of shop management seminars that are open today to all shop owners and managers.
“Building Your Business . . .” soon was followed by SMART One. The SMART acronym stands for Shop Management and Real-world Technology. Today, there are six, one-day seminars in the SMART series, and in keeping with their name, each addresses a real world challenge of managing a modern auto body repair shop.
The seminars are: SMART Cycle Time, which concentrates on productivity and profit; SMART Damage Analysis, which teaches appraisers the diagnosis and documentation skills needed to write a complete and accurate estimate; SMART Money III, which covers financial measures needed to run a healthy and progressive business; SMART Human Resource Management, which examines ways to motivate employees to drive productivity; SMART Sales, which focuses on how to convert more walk-in customers into repair orders; and SMART Marketing, which teaches owners and managers how to drive customers to their shop.
Taught by experienced industry experts, all of the seminars have been approved for 16 credits each by Automotive Management Institute (AMI), the training wing of the Automotive Services Association.
For more information, go to www.performancecoatings.dupont.com.