Daimler Trucks North America has named Steve Mignardi vice president of on-highway market development.

In his new role, Mignardi lead a team to strategically position and promote DTNA’s products in the on-highway market segment to meet sales, market and profitability targets. Responsibilities include segment strategy, product marketing, brand strategy, marketing communications, and sales training for Freightliner, Western Star, as well as the Detroit on-highway segment.

Mignardi is a 30-year veteran of Daimler. He first first joined the company in 1988. During his tenure, he has held various roles within Freightliner, Mercedes-Benz Mexico and DTNA, providing account management for the nation’s largest truck customers, DTNA officials said in a press release.

Since 2008 Mignardi has served as the director of national accounts at DTNA where he spearheaded new truck sales, key account management and customer experience strategies, as well as oversaw sales and strategic planning for DTNA’s direct and national fleets. He was also heavily involved in the management of DTNA’s Innovation Fleet of electric vehicles.