Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Daimler Profit Up, North American Truck Sales Jump 25%

Daimler AG, the German parent of Daimler Trucks North America, has reported higher third quarter profit and revenue, with record Mercedes-Benz auto sales and a booming North American truck market being partially offset by lower sales in other parts of the world.

Evan Lockridge
Evan LockridgeFormer Business Contributing Editor
October 23, 2014
Daimler Profit Up, North American Truck Sales Jump 25%

Daimler AG's headquarters in Germany. Photo: Daimler AG

2 min to read


Daimler AG's headquarters in Germany. Photo: Daimler AG

Daimler AG, the German parent of Daimler Trucks North America, has reported higher third quarter profit and revenue, with record Mercedes-Benz auto sales and a booming North American truck market being partially offset by lower sales in other parts of the world.

Ad Loading...

Daimler AG recorded a net profit of 2.8 billion Euros, or $3.55 billion, compared to 1.9 billion Euros, or $2.41 billion, during the 2013 third quarter. Revenue increased year over year by 10%, to 33 billion Euros or $41.9 billion.

Ad Loading...

The company sold 637,400 cars and commercial vehicles worldwide during the quarter, 7% more than in the third quarter of last year. Mercedes-Benz cars made a major contribution, with the highest-ever quarterly unit sales in the company's history.

"Our strategy is paying off. We are growing profitably and look to the future with optimism also beyond the full year," said Dieter Zetsche, chairman of the board of management of Daimler AG and head of Mercedes-Benz cars. "In all our divisions, both the product offensives and the efficiency programs are taking effect. We are confident that we will achieve the targets we have set on a sustained basis."

Unit sales by Daimler Trucks continued to be affected by differing market and sales developments in the various regions, according to the company, and were slightly higher than in the third quarter of last year at 125,600 units.

Steady growth in demand for the division's products in North America led to strong sales growth of 25% to 43,900 units. In Western Europe, however, sales of 14,800 vehicles were 11% below the prior-year level. In Latin America, sales decreased by 23% to 12,500 units, but the division increased its market share. The 38,600 trucks sold in Asia was 6% lower than in the prior-year quarter.

Revenue for Daimler Trucks increased by 6% to 8.5 billion Euros, or $10.7 billion, while pre-tax profit of 588 million Euros, or $744 million, was also higher than the prior-year’s quarterly figure of 522 million Euros or $661 million.

Ad Loading...

More information can be found on the Daimler website.

More Equipment

Diagram of trailer tandem slider suspension
Equipmentby Deborah LockridgeMarch 19, 2026

SAF-Holland Redesigns Suspension Slider to Save Weight in On-Highway Trailers

SAF-Holland reengineered the UltraLite40 Slider for the ULX40 Mechanical Sliding Suspension and Axle System to reduce weight, improve durability, extend trailer life, and increase payload efficiency.

Read More →
Magnus Koeck, Volvo Trucks North America.
Equipmentby Jack RobertsMarch 18, 2026

Volvo Teases Next-Gen VNX as Platform Expansion Continues at TMC

Volvo Trucks North America highlighted new connectivity, safety tech and production investments at TMC. The OEM also signaled that a new heavy-haul flagship tractor is coming soon.

Read More →
Back of truck cab showing air and electrical line connections
Equipmentby Deborah LockridgeMarch 16, 2026

SAF-Holland Introduces SmartSto System for Safer Tractor-Trailer Uncoupling

The system combines a fifth-wheel air release with stowage for air and electrical connections, helping prevent damage and reducing driver injury risk.

Read More →
Ad Loading...
Diagram of SAF Holland BrakeSight
EquipmentMarch 16, 2026

SAF-Holland’s BrakeSight Aims to Take the Guesswork Out of Air Disc Brake Maintenance

New Haldex sensor technology from SAF-Holland integrates with telematics systems to give fleets continuous insight into air disc brake condition.

Read More →
Solar panels on top of a red Class 8 truck sleeper cab
Equipmentby Deborah LockridgeMarch 15, 2026

Vanair Introduces Solar, Battery Power Ecosystem for Class 8 Trucks

The company’s expanded EPEQ ecosystem includes flexible solar panels, lithium batteries, hydraulic power systems, and a portable fast charger for electric trucks.

Read More →
Phillips Connect Smart Trailer technology.
Equipmentby Jack RobertsMarch 15, 2026

Phillips Connect Expands Smart Trailer Platform with New Safety, Cargo and Equipment Intelligence

Phillips Connect Smart Trailer enhancements give fleets deeper operational insights from trailers -- even when another provider supplies basic GPS tracking.

Read More →
Ad Loading...
Accuride ProShield XGT.
Equipmentby Jack RobertsMarch 15, 2026

Accuride Unveils ProShield XGT Aluminum Wheel Coating at TMC

Accuride’s patent-pending surface-coating technology targets filiform corrosion and promises easier cleaning, longer-lasting gloss, and greater durability for aluminum truck wheels.

Read More →
Valvoline at TMC 2026.
Equipmentby Jack RobertsMarch 15, 2026

Valvoline, Cummins Extend X15 Oil Drain Intervals to 100,000 Miles

New approval for Valvoline Premium Blue One Solution Gen2 allows fleets running Cummins X15 engines to extend oil drain intervals by up to 25,000 miles -- reaching intervals as high as 100,000 miles.

Read More →
Al Anderson, Peterson.
Equipmentby Jack RobertsMarch 15, 2026

A New Approach to Lighting Reliability

Peterson’s Genesis lighting system and repairable J560 connector target two persistent fleet problems: LED light failures and costly electrical connector downtime.

Read More →
Ad Loading...
Illustration of a row of trucks with question marks overlaid
EquipmentMarch 12, 2026

The Hidden Cost of Delaying Truck Replacement

Many fleets extended truck replacement cycles during recent market disruptions. But holding equipment too long can lead to higher repair costs, longer downtime, and new operational risks.

Read More →