TMW Systems Inc., Beachwood, Ohio, plans to launch the Carrier Alliance Network later this year. The network would make TMW Systems a middleman between trucking companies and potential customers,

according to a story in Wednesday’s Cleveland Plain Dealer.
The paper said, “The service would display available jobs, similar to an online message board, plus automatically suggest matches between haulers and companies with available cargo. TMW would charge a one-time set-up fee and collect money when deals are made.”
"Look at the trucks on the road: Ten to 20% of them are empty," Weisz told the paper. "If we could reduce empty miles, that makes a tremendous difference," he said. "Trucking companies can be more profitable, and it's a win-win situation because we can make a little money at it."
The story also reported that TMW has aggressively stepped up marketing efforts.
"We weren't well enough known in the industry, even though we have the largest market share," Weisz said. "And people didn't know to come to us to make the decision. We wanted to be at the top of people's minds."
Last year, for the first time, TMW hired its own marketing manager, increased advertising and launched an e-newsletter for customers.
"You have to wear the company to really know it," said Cindy Nelson, TMW's marketing director, who joined the company in May. "Working in-house, you get a more consistent and accurate message and the creation of a brand."