Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

BlackBerry Offers Radar Asset-Tracking Solution with Pana-Pacific

Blackberry and Pana-Pacific have announced that Blackberry Radar, an asset-tracking solution, will be made available to more than 2,800 heavy-duty truck dealerships across North America.

by Staff
December 18, 2017
BlackBerry Offers Radar Asset-Tracking Solution with Pana-Pacific

Screenshot via Blackberry

2 min to read


Screenshot via Blackberry

Blackberry and Pana-Pacific have announced that Blackberry Radar, an asset-tracking solution, will be made available to more than 2,800 heavy-duty truck dealerships across North America.

As part of the agreement, Pana-Pacific’s customers will have access to BlackBerry’s Radar-M, which is designed for trailers and containers, as well as Radar-L, which is designed for flatbeds, chassis, containers, heavy machinery, and other valuable transportation or non-powered equipment assets.

Ad Loading...

Blackberry said the Radar solution would be avialable through retail by the third week of January. The hardware portion of Radar carries a one-time fee and the software tracking service and analytics are available by subscription.

“At Pana-Pacific, we strive to offer unique products and programs that exceed the needs and expectations of our commercial vehicle customers,” said John Trenberth, CEO. “We decided to add BlackBerry Radar to our portfolio because we believe the near-real-time information it provides will empower our customers to make better business decisions and improve the overall performance of their transportation operations.”

Blackberry said it collects up to 100 times more data than conventional GPS-based track and trace solutions, and uses this information to build a fuller visualization of a customer’s assets to ensure safety, security, and regulatory compliance. All data is stored securely on a cloud platform, which maintains the privacy of user information at all times.

Ad Loading...

“BlackBerry Radar allows fleet managers and equipment owners to make smarter decisions for their business, saving time, money and resources,” said Philip Poulidis, senior vice president and general manager of Radar at BlackBerry. “We’re excited to partner with forward-thinking companies, like Pana-Pacific, who realize the value that technology and actionable data can provide to the transportation and logistics industry.”

More Fleet Management

Illustration of a chalkboard with a hand drawing an arrow curving away from a partially erased straight arrow with the words "Embracing Change," the Heavy Duty Trucking Logo and the "cover feature" graphic.
Fleet Managementby Deborah LockridgeAugust 1, 2026

How Innovative Trucking Leaders Turn Change Into an Advantage

As the pace of change accelerates in trucking, the fleets that adapt best have more than the latest technology. They have cultures that embrace improvement.

Read More →
Illustration of past due invoices with red X on top with background of a truck at a loading dock
Fleet ManagementJuly 27, 2026

Freight Broker Bonds Just Got Harder to Get. Here's What That Means for Your Fleet.

When it gets harder for a freight broker to prove they are financially sound, the ones who cannot clear that bar get pushed out of the market. And those are exactly the brokers who used to leave motor carriers holding the bag.

Read More →
Photo of cable bridge crossing Detroit River
Fleet Managementby Deborah LockridgeJuly 23, 2026

Long-Awaited Canadian Border Bridge to Open in Detroit

For trucking, the bridge opening should offer immediate improvements in efficiency and reliability, with new customs facilities, expanded inspection capacity, and direct freeway-to-freeway connections.

Read More →
Ad Loading...
Blue International heavy-duty truck with Aurora driverless truck software coming head-on on an interstate highway
Equipmentby Deborah LockridgeJuly 22, 2026

Aurora Rolls Out Next Generation of Driverless Trucks for Commercial Freight

Aurora's latest autonomous trucks it's rolling out with International feature lower-cost hardware designed for a million miles as the company expands commercial driverless freight operations across the U.S. Sun Belt.

Read More →
American Trucking Associations for-hire tonnage graph
Fleet Managementby Deborah LockridgeJuly 21, 2026

Freight Tonnage Down, Rates up, as Lower Capacity Powers Trucking Recovery

The recovery from the freight recession continues to be driven by reduction in capacity rather than by increased demand.

Read More →
Cyberstop column header depicting images of ChatGPT prompt on a smartphone and shadowy hooded figure
Fleet Managementby Ben WilkensJuly 17, 2026

Think Your Trucking Fleet Isn't Using Much AI? Think Again

Shadow AI — the use of unauthorized artificial intelligence tools at work — is becoming increasingly common, putting sensitive company data at risk. Learn how trucking fleets can protect sensitive data while embracing AI.

Read More →
Ad Loading...
Photo of semi trucks with Panther, ArcBest, and ABF trailers backed up to docks, with ArcBest logo superimposed on top
Fleet Managementby Deborah LockridgeJuly 17, 2026

ArcBest Consolidates Brands, Cuts Workforce

The company will bring three business units under the ArcBest brand, eliminate about 2% of positions, and expects the changes to generate $40 million in annual savings.

Read More →
Cover of ATRI operational costs study with graph clip art and photo of trucks on highway in the background
Fleet Managementby Deborah LockridgeJuly 15, 2026

Trucking Fleets Faced Record Operating Costs During Third Year of Freight Recession

ATRI's annual operational cost report shows carriers trimmed fleets, delayed equipment purchases, and ran older trucks as expenses continued to outpace freight rates.

Read More →
Micheline AI Assistant.

Michelin Adds AI Assistant to MyConnectedFleet Platform

Michelin’s new generative AI tool delivers instant fleet insights, helping managers analyze fuel use, tire maintenance, vehicle status, and operational performance without manually creating reports.

Read More →
Ad Loading...
LytxOne Platform.

LytxOne Platform Now Features AI, Compliance, and Asset Tracking Tools

New enhancements add AI-powered insights, asset tracking, compliance automation, and configurable privacy controls to Lytx's all-in-one fleet management platform.

Read More →