Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

BlackBerry Offers Asset Tracking for Trucking

LOUISVILLE, KY -- Communications company BlackBerry has introduced an end-to-end tracking system for trucking companies and private fleet operators called BlackBerry Radar.

by Staff
March 31, 2016
BlackBerry Offers Asset Tracking for Trucking

Screenshot via BlackBerry YouTube Channel

2 min to read


Screenshot via BlackBerry YouTube Channel

LOUISVILLE, KY -- At this year’s Mid-America Trucking Show, communications company BlackBerry introduced an end-to-end tracking system for trucking companies and private fleet operators called BlackBerry Radar.

The system allows users to track highly mobile assets using a self-powered tracking device, a cloud-based platform and visual reports that show the location and status of each asset. Users can optimize trailer and shipping container utilization, improve on-time delivery and reduce theft without having to invest in an IT infrastructure, according to BlackBerry.

Ad Loading...

The BlackBerry Radar takes little time to install and is designed to generate rich, frequently updated information for operations managers, load planners and dispatchers. The device can send real-time alerts whenever a trailer has crossed a user-defined geofence or when a trailer door has opened or closed. It also monitors GPS location, temperature, humidity and the presence of cargo.

To access the information, BlackBerry Radar has a secure online portal with visualizations and one-click reports to show where assets are and what is happening to them.

“Within minutes of installing our tracking device, users can access timely information on their assets to help make agile decisions that can dramatically improve an organization’s profitability,” said Derek Kuhn, senior vice president, BlackBerry IoT. “All you need is a smartphone, tablet, or computer equipped with a web browser, and you can access information for real-time decision-making — wherever you are, and whenever you need it.”

Ad Loading...

For security, BlackBerry Radar encrypts all transmitted data and authenticates the device and cloud endpoints to ensure privacy between users and the service. The system is flexible, with permissions allowing other participants in the supply chain to access relevant data.

BlackBerry Radar also provides an extensible architecture and rich application programming interfaces (APIs) to help developers create applications for the freight industry. These applications can be used to create a vibrant ecosystem to address a multitude of use cases and offer complementary solutions that benefit the industry, according to BlackBerry.

BlackBerry Radar is currently in a pilot program for select trucking companies and fleets and the solution is scheduled for a full release in summer 2016.

More Fleet Management

A woman holding a tablet with a screen showing rectangles of various colors
SponsoredSeptember 16, 2026

Color Match Smarter: Tools That Restore & Perform

For fleet managers and collision repair professionals keeping heavy-duty trucks on the road, getting the color right the first time isn't just about appearance — it's about efficiency, turnaround time, and bottom-line results. Discover how today's digital color tools are transforming the repair process from guesswork to precision.

Read More →
Mobile tablet showing Motus screen against highway background with Motus logo
Fleet Managementby StaffSeptember 15, 2026

FMCSA Pauses Biennial-Update Enforcement Amid Motus Transition

Carriers whose updates were due on or after June 1 have more time, while FMCSA works to stabilize its new registration system and warns of phishing sites impersonating its new carrier registration system, Motus.

Read More →
Geotab Whitepaper Cargo Theft Cover
SponsoredSeptember 14, 2026

2026 Blueprint for Countering Smarter Supply Chain Theft

Cargo theft is no longer just the cost of doing business. It's a multi-billion-dollar criminal enterprise exploiting vulnerabilities across your fleet, drivers, and supply chain.

Read More →
Ad Loading...
A monitor with a bar graph with a person sitting next to it wearing a headset.
SponsoredSeptember 1, 2026

How Telematics Improves Visibility, Control, and Performance in Refrigerated Fleets

Explore how telematics help refrigerated fleets improve visibility, uptime, efficiency, compliance, and cargo protection across connected cold chain operations.

Read More →
Graphic with U.S. and Canadian flags over background illustration of an ink-stamp that says Tariffs.
Equipmentby Deborah LockridgeAugust 24, 2026

What the U.S.-Canada Trade War Means for Trucking

Escalating U.S.-Canada tariffs could disrupt cross-border freight, reduce truck volumes, raise costs, and create new uncertainty for carriers on both sides of the border.

Read More →
Fleet Managementby News/Media ReleaseAugust 24, 2026

What Are Trucking’s Top Concerns for 2026?

The American Transportation Research Institute wants to know what's worrying trucking fleet managers, drivers, and other stakeholders in its annual Industry Issues survey.

Read More →
Ad Loading...
Four men in suits on the National Mall with giant video screen showing capitol building in the background
Fleet Managementby Deborah LockridgeAugust 24, 2026

American Trucking Associations Looks for a New Leader

ATA President and CEO Chris Spear abruptly left his job at the association on August 21, at a pivotal time for the trucking industry.

Read More →
The Cyber Stop column header with photo of a smiling driver in truck with a laptop and a wi-fi icon
Fleet ManagementAugust 21, 2026

Public Wi-Fi Cybersecurity Risks: How Truck Drivers and Fleets Can Protect Their Data

Public Wi-Fi can expose truck drivers and fleets to credential theft, malware, and other cyber threats. Here’s how to reduce the risk on the road.

Read More →
Woman in white blazer superimposed on background showing a row of Fraley & Schilling truck, plus the HDT Truck Fleet Innovators 2026 logo
Fleet Managementby Deborah LockridgeAugust 19, 2026

For Nicky Cupp, Fleet Innovation Starts With Frustration

HDT Truck Fleet Innovator Nicky Cupp turns everyday pain points at Fraley & Schilling into opportunities for better technology and smarter processes.

Read More →
Ad Loading...
Headshot of Adam Buttgenbach with a Pepsi-branded Tesla Semi in the background
Fleet Managementby Deborah LockridgeAugust 18, 2026

Adam Buttgenbach’s Approach to Electric Trucks: Start With Where They Fit

HDT Truck Fleet Innovator Adam Buttgenbach helped PepsiCo build one of North America’s largest EV fleets by focusing on where electric trucks make operational sense.

Read More →