Blackberry, Modagrafics Help Fleets Understand Asset Tracking in the Digital Age
A Chicago seminar helped fleets understand connected transportation trends, the evolution of the smart trailer, and how to use new Blackberry sensor technology to take advantage of those trends.
by Staff
April 14, 2017
Fleet executives at a seminar co-hosted by Blackberry earlier this month learned how new asset-tracking systems can system can generate more revenue by optimizing trailer usage, improving delivery times and other logistics.
Photo: Blackberry
2 min to read
Fleet executives at a seminar co-hosted by Blackberry earlier this month learned how new asset-tracking systems can system can generate more revenue by optimizing trailer usage, improving delivery times and other logistics.
Photo: Blackberry
A joint seminar in Chicago earlier this month helped fleet executives understand the realities of connected transportation and how they can help leverage them to their advantage.
The seminar was held by BlackBerry and fleet services graphics provider Modagrafics on April 6, at the Loews Chicago O’Hare Hotel in Rosemont, Illinois. Issues on the agenda ranged from connected transportation trends to the evolution of the smart trailer and how new technology works.
Ad Loading...
Also included was a demonstration of the BlackBerry’s new IoT Asset Tracking System sensors, outlining how the system monitors critical events such as door opening/closing, cargo load/no load, and the internal environmental conditions of trailers, such as temperature, humidity and barometric pressure.
“Our seminar brought together fleet managers and logistic leaders within the greater Chicago area to discuss some of the big changes happening in asset management as smart connected technologies transform the space,” said Derek Kuhn, senior vice president – BlackBerry IoT. “Discussing the issues facing fleet management and how technologies, both now and looking forward to the near future, are going to be able to solve them was our main focus.”
“This was a very important event for our local fleet owners to attend,” added Modagrafics President and CEO Paul Pirkle. “They always are looking at us for ways to improve their fleets’ efficiency, in addition to helping manage their brand perspective and increase customer impressions.”
A new partnership brings free wireless ELD service plus load optimization and dispatch planning tools to fourth- and fifth-generation Freightliner Cascadia customers, with broader model availability planned through 2026.
This white paper examines how advanced commercial vehicle diagnostics can significantly reduce fleet downtime as heavy duty vehicles become more complex. It shows how Autel’s CV diagnostic tools enable in-house troubleshooting, preventive maintenance, and faster repairs, helping fleets cut emissions-related downtime, reduce dealer dependence, and improve overall vehicle uptime and operating costs.
The $283 million acquisition of FirstFleet makes Werner the fifth-largest dedicated carrier and pushes more than half of its revenue into contract freight.
B2X Rewards is a new, gamified rewards program aimed at driving deeper engagement across BBM’s digital platforms, newsletters, events, and TheFleetSource.com.
Cargo theft losses hit $725 million last year. In this HDT Talks Trucking Short Take video, Scott Cornell explains how a bill moving in Congress could bring federal tracking, enforcement, and prosecutions to help address the problem.
Cargo theft activity across North America held relatively steady in 2025 — but the financial damage did not, as ever-more-sophisticated organized criminal groups shifted their cargo theft focus to higher-value shipments.
A new partnership between Phillips Connect and McLeod allows fleets to view trailer health, location, and cargo status inside the same McLeod workflows used for planning, dispatch, and execution.