Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

All That's Trucking

Deborah Lockridge

Deborah Lockridge

Editor and Associate Publisher

Editor in Chief Deborah Lockridge's take on anything and everything related to trucking,

All That's Trucking•by Deborah Lockridge•October 15, 2010

Trucking as Art

"We all have an idea of what a truck driver's like when we're a kid - but we don't really know much about them.

Read More →
All That's Trucking•by Deborah Lockridge•October 11, 2010

One Man's Business Philosophy: Innovate, Solve Customer Problems ... and Have Fun

When the black-and-yellow, pointy-tailed Marmon Wasp won the first Indy 500 race in 1911, it was thanks to innovation. Not a faster engine, or even the more aerodynamic shape of the car. The key was the rear-view mirror

Read More →
All That's Trucking•by Deborah Lockridge•October 6, 2010

It All Started With A Quest for a Better Two-Way Radio

Did you know the guy who broke Ma Bell's monopoly did it because he was trying to sell truckers a two-way radio system that could give them uninterrupted contact with their headquarters

Read More →
Ad Loading...
All That's Trucking•by Deborah Lockridge•September 28, 2010

IT and Innovation -- It's not just for Apple

What do an old-school auto manufacturer, a soft drink maker, the world's largest discount retailer, a consumer packaged goods company -- and some of the country's most creative trucking companies -- have in common? Innovative use of information technology

Read More →
All That's Trucking•by Deborah Lockridge•September 23, 2010

Safety: Getting it Right

In an apparent case of the right hand not knowing what the left hand is doing, even as Schneider National's safety VP Don Osterberg was participating in the National Distracted Driving Summit in Washington, D.C., this week, the company was using texting in its recruiting ads

Read More →
All That's Trucking•by Deborah Lockridge•September 23, 2010

From Russia With ... Diesel in Their Veins?

During discussions about the coming driver shortage, one fact that has been frequently mentioned is that during the last driver shortage, many trucking companies relied on immigrants to fill trucking seats.

Read More →