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All That's Trucking

Deborah Lockridge

Deborah Lockridge

Editor and Associate Publisher

Editor in Chief Deborah Lockridge's take on anything and everything related to trucking,

All That's Truckingby Deborah LockridgeOctober 15, 2010

Think Pink: Truckers Help Fight Breast Cancer

Each year around this time, I usually get at least one press release in my in-box about a trucking company that is painting one of its rigs pink as part of Breast Cancer Awareness Month

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All That's Truckingby Deborah LockridgeOctober 15, 2010

A Satisfying Verdict

It's nice to hear about a trucking lawsuit that went the way of the trucker for a change

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All That's Truckingby Deborah LockridgeOctober 15, 2010

Trucking as Art

"We all have an idea of what a truck driver's like when we're a kid - but we don't really know much about them.

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All That's Truckingby Deborah LockridgeOctober 11, 2010

One Man's Business Philosophy: Innovate, Solve Customer Problems ... and Have Fun

When the black-and-yellow, pointy-tailed Marmon Wasp won the first Indy 500 race in 1911, it was thanks to innovation. Not a faster engine, or even the more aerodynamic shape of the car. The key was the rear-view mirror

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All That's Truckingby Deborah LockridgeOctober 6, 2010

It All Started With A Quest for a Better Two-Way Radio

Did you know the guy who broke Ma Bell's monopoly did it because he was trying to sell truckers a two-way radio system that could give them uninterrupted contact with their headquarters

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All That's Truckingby Deborah LockridgeSeptember 28, 2010

IT and Innovation -- It's not just for Apple

What do an old-school auto manufacturer, a soft drink maker, the world's largest discount retailer, a consumer packaged goods company -- and some of the country's most creative trucking companies -- have in common? Innovative use of information technology

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