Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Shell Explores the Limits of Fuel Efficiency at Eco-Marathon

On a weekend where Shell Lubricants hosted an eco-marathon challenge, the company showed off its Starship concept truck, aiming to push the limits of fuel efficiency with current technology.

Jim Beach
Jim BeachTechnology Contributing Editor
Read Jim's Posts
April 23, 2018
Shell Explores the Limits of Fuel Efficiency at Eco-Marathon

The Starship is a highly aerodynamic demonstration truck developed by Shell and Airflow  to test how existing technologies and innovative design can improve trucking efficiency. Photos: Jim Beach

4 min to read


How efficient can a Class 8 truck be? That’s the question Shell Lubricants is asking with its new concept truck project, the Starship Initiative. A collaboration with Airflow Truck Company, the Starship truck makes use of existing and customized technologies, along with a one-of-a-kind cab to push the limits on fuel efficiency.

The Starship was on display at the Sonoma Raceway, Sonoma, California, April 19-22 as part of Shell’s Make the Future California and Eco-marathon Americas 2018 festival. In addition to the Starship, displays included low-emissions automobiles using technologies such as fuel cells, hybrid drivetrains and electric engines. Toyota’s hydrogen cell Class 8 truck, put in service in October at the Ports of LA and Long Beach by Southern Counties Express, was also on display. A number of interactive and informational displays were also featured.

Ad Loading...

The key event of the festival was the Eco-marathon mileage challenge, with 99 high school teams vying to set a new mileage mark while piloting their class-constructed vehicles around the Sonoma Raceway track.

Starship's Energy-Efficient Technologies

The Starship truck will hit the highways in May, for a cross-country trip to test how efficient it can be. Energy-efficient technologies include a bespoke aerodynamic design made of 100% carbon fiber, active grille shutters that open and close based on based on temperature (when open, air can flow through the radiator and engine compartment; when not needed, the shutters close automatically, allowing air to move around the vehicle, which eliminates a drag), an aerodynamic boat tail, and super long side skirts.

Several technologies are put to work improving the truck’s 6-cylinder, 400-hp engine that was calibrated with the automated manual transmission to run at low speeds – down to 800 rpm.

The truck will also have a hybrid axle system installed, with an electric motor and axle replacing the rear tractor non-driven axle to supply extra power when climbing grades.

Topping off the truck, literally, is a solar array on the trailer roof that charges and stores power in a 48-volt battery bank to power normal loads such as lights, wipers and blower motors, plus power for other electrical components and equipment.

Ad Loading...

The truck was built by Airflow Truck Company, the third high-efficiency truck built by company owner Bob Sliwa. He built his first in 1983 after buying a Class 8 tractor and setting out on the road where he said he was “amazed” at the inefficiency of heavy trucks. He was getting 4-5 mpg of fuel. So, he started tinkering. Having a racing background, that was something he was used to doing. Little by little, modification by modification, he was able to improve his fuel efficiency to 10 mpg.

In 2012, he bought a new truck from an OEM, spent two years modifying it and ended up getting 13.4 mpg while hauling a full load.

The Starship was built “from scratch” he said, with an aerodynamic design. While much of the technology used is now currently available, there were still several modifications that had to be made, Sliwa said, citing the window defroster as an example. The windshield on the Starship is much bigger than a normal Class 8 truck windshield, and required larger tubing and adding four blower motors to deliver the airflow necessary.

Why Shell's Involved With a Concept Truck

Bob Mainwaring, technology manager for innovation, Shell Lubricants, said the goal of projects such as the Starship is to find ways of using existing technologies to “carry goods with as little energy as possible.”

Bob Mainwaring, technology manager for innovation, Shell Lubricants, explained the goals of the Starship Initiative at the Sonoma Raceway.

Ways to do that include decreasing things such a drag, cross-sectional surfaces, velocity, acceleration and the overall mass of the truck while maximizing the mass of the load being hauled, which yields greater ton-mile efficiency. “You can do all of those things through engineering and careful driving,” he said.

Ad Loading...

Mainwaring stressed the importance of co-engineering – working with various component suppliers to decrease friction and improve efficiency of each part of the truck. “All OEMs are interested in the ‘low-hanging’ fruit to get more efficiency,” he said. Shell and other lubricant manufacturers contribute by reducing friction in engines, transmissions and axles. “Lubricants matter.” Taking that message into the heavy-duty space, Shell wanted to engage OEMs to co-design lubricants and drivetrains “that work together at the highest efficiency.”

As for the road trip, Sliwa said that while driving cross country, he’ll be focused on the gauges. He likened his driving style to being a kinetic energy manager. “We’ll be coasting a lot,” he said. On a recent 2,000-mile trip, he said, “we coasted 500 miles and used gravity to go down hills."

Subscribe to Our Newsletter

More Fuel Smarts

SponsoredFebruary 1, 2026

Stop Watching Footage, Start Driving Results

6 intelligent dashcam tactics to improve safety and boost ROI

Read More →
Fuel Smartsby Deborah LockridgeJanuary 29, 2026

California: Clean Truck Check Rules Still in Force for Out-of-State Trucks, Despite EPA Disapproval

The Environmental Protection Agency said California can’t enforce its Heavy-Duty Inspection and Maintenance Regulation, known as Clean Truck Check, on vehicles registered outside the state. But California said it will keep enforcing the rule.

Read More →
Illustration of Department of Justice building superimposed by truck exhaust stacks
Fuel SmartsJanuary 27, 2026

Justice Department Pulls Back on Criminal Prosecution of Diesel Emissions Deletes

The Trump administration has announced it will no longer criminally prosecute “diesel delete” cases of truck owners altering emissions systems in violation of EPA regulations. What does that mean for heavy-duty fleets?

Read More →
Ad Loading...
HDT Spotlight video on natural gas truck engines.
Fuel Smartsby Jack RobertsJanuary 26, 2026

Why the Cummins X15N Changed the Conversation About Natural Gas Trucking

Natural gas is quietly building a reputation as a clean, affordable, and reliable alternative fuel for long-haul trucks. And Ian MacDonald with Hexagon Agility says the Cummins X15N is a big reason why.

Read More →
Blue Tesla Semi pulling flatbed trailer inside warehouse or manufacturing facility
Fuel SmartsJanuary 21, 2026

First Tesla Semi for RoadOne IntermodaLogistics

RoadOne IntermodaLogistics has bought a fully electric Tesla Semi heavy-duty truck, the first of up to 10 for its Oakland, California, operations.

Read More →
Mercedes-Benz eActros trucks.
Fuel SmartsJanuary 20, 2026

Mercedes-Benz Initiates Megawatt Charging and Long-Haul EV Truck Trials

Mercedes-Benz has begun a new series of tests in Europe to validate vehicle compatibility with megawatt chargers and assess charging performance, thermal management, and usability on long-haul duty routes.

Read More →
Ad Loading...
Windrose-Greenlane truck charging bundle.
Fuel SmartsJanuary 20, 2026

Windrose Bundles Free EV Truck Charging with Greenlane Infrastructure

Windrose customers will receive unlimited charging for three months on Greenlane’s high-power charging network.

Read More →
SponsoredJanuary 19, 2026

3 New Ways Fleet Software Pays: ROI opportunities for modern fleet managers

Safety, uptime, and insurance costs directly impact profitability. This eBook looks at how fleet software is evolving to deliver real ROI through proactive maintenance, AI-powered video telematics, and real-time driver coaching. Learn how fleets are reducing crashes, defending claims, and using integrated data to make smarter operational decisions.

Read More →
SponsoredJanuary 19, 2026

Basic Tracking vs Next Generation Fleet Technology

Fleet software is getting more sophisticated and effective than ever, tying big data models together to transform maintenance, safety, and the value of your existing tech stack. Fleet technology upgrades are undoubtedly an investment, but updated technology can offer a much higher return. Read how upgrading your fleet technology can increase the return on your investment.

Read More →
Ad Loading...
Fuel Smartsby Deborah LockridgeDecember 22, 2025

From Truck APUs to Intelligent Engines: NACFE Updates Idle Reduction Report

Idle reduction for heavy-duty trucks has come a long way. An updated playbook from the North American Council for Freight Efficiency explains what technologies deliver results today — and what’s coming next.

Read More →