Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

OEMs Gather For Truck of the Year Judging

Contenders for the title of best medium-duty and heavy-duty truck gathered at the St. Louis Regional Airport last week to strut their stuff to the panel of judges made up of eight magazine editor

by Diana Britton, Managing Editor
March 17, 2010
OEMs Gather For Truck of the Year Judging

(Photo by Tom Berg)

4 min to read


Contenders for the title of best medium-duty and heavy-duty truck gathered at the St. Louis Regional Airport last week to strut their stuff to the panel of judges made up of eight magazine editors,

Ad Loading...

with our own Executive Editor Steve Sturgess leading the pack as chair this year. While last year panelists had to make their way to truck dealers around the country on their own for judging, this year, the American Truck Dealers, which holds the Commercial Truck of the Year contest, assembled the judges and OEMs in St. Louis in conjunction with the National Truck Equipment Association's Work Truck Show.

According to Tom Berg, a judge and truck editor with Construction Equipment, the panel wanted to make sure they could drive all the trucks on the same day and on the same streets, in order to make more direct comparisons. In addition, the East Alton, Ill., location was more centrally located for OEMs and press people alike, Sturgess said.

The Judging Process

When ATD approached Sturgess two years ago about doing the Truck of the Year competition, he decided to assemble a group of trucking industry editors from magazines covering different vocations, in order to get a more broad perspective and objective judging. Along with Construction Equipment and HDT, other publications represented include Fleet Equipment, Landline magazine, CCJ, Fleet Owner and Bobit Business Media.

Entrants are nominated by the OEMs themselves, and to be eligible, the vehicle must have been introduced or announced to the press in the calendar year prior to the contest (2009). The vehicle also has to be available to drive, even if it's a prototype, Sturgess said.

According to Sturgess, the vehicles are scored on a scale of 1 to 5, with 5 being the best. They're evaluated under three different categories, including driver-oriented, technician-oriented, and owner-oriented. For example, if the vehicle comes with a good warranty, this would go into the owner category.

To judge the nominees, the panelists with CDLs had the opportunity to ride the vehicles around the airport track to get a feel for how they drive. ATD also asked that the manufacturers bring a salesman, so to speak, to present the truck to the judges, provide a walkaround of the vehicle and answer any questions they might have, Sturgess said.

Medium-Duty Truck of the Year

Different from last year, this year's competition includes a new category for medium-duty trucks. This encompasses trucks in weight Classes 3-7. Nominees on the medium-duty side are Freightliner MZ tractor with a Cummins Westport natural gas engine; the Hino model 268; Kenworth's T370 hybrid; and the Peterbilt 337.

Entrants in the heavy-duty weight class include a Freightliner Coronado, a Kenworth T660 extended day cab, and a Peterbilt 384 sleeper cab. Last year, ATD presented the award to the International LoneStar.

"They really were all good trucks for their intended purpose," Berg said.

History of Truck of the Year

The original idea for the Truck of the Year contest came from George Grask, past chairman of ATD, said Barbara Robinson, director of ATD. In the summer of 2007, Grask traveled to Europe with a group of Peterbilt dealers. During a tour of the DAF Truck facilities, Grask noticed an award for European Truck of the Year for 2007. When he returned from his trip, he recommended ATD bring something similar to the U.S., to give American manufacturers the same prestige and pride in their products.

The competition was also a natural complement to ATD's Truck Dealer of the Year award, Robinson added. ATD's membership encompasses all manufacturers. "We hope this award gains traction," she said. A good story about new commercial trucks, "is good for all of us," Robinson said.

The final scores will be sent to John Merrifield, industry liaison to ATD and former general manager of Sterling Trucks. He'll tally the scores, and the winners will be announced during a luncheon at ATD's Convention and Expo in Kissimmee, Fla., on April 25. We'll just have to be on the edge of our seats until then.

For an overview of the award and information about nominee qualifications, click here.

Topics:Equipment
Subscribe to Our Newsletter

More Equipment

Red Kodiak-branded autonomous tractor with Charger-branded trailer backed up to warehouse
Fleet Management•October 30, 2026

Kodiak Lines Up Fleets for Driverless Trucking

An agreement for 75 trucks, a new Texas freight lane, and progress on safety validation move Kodiak closer to its planned driverless highway launch.

Read More →
A GP Transco tractor-trailer crosses a bridge over a river, with trailer side skirts visible beneath the white trailer.
Fuel Smarts•by Deborah Lockridge•October 27, 2026

How GP Transco Builds Fuel Savings a Fraction at a Time

Aerodynamic specs, solar panels, and driver incentives help GP Transco turn small efficiency gains into savings it can reinvest in its people.

Read More →
YouTube thumbnail showing man being interviewed and backup camera and in-cab screen showing backup video
Safety & Compliance•by Deborah Lockridge•October 23, 2026

More Trailer Data Through the Same Seven-Way [Video]

Can trucking’s standard seven-way connector handle more cameras and trailer data? Grote’s Adam Slade shows HDT how the company is using new technology with its 4See trailer system, not only to add a new backup camera but also to expand other capabilities — without adding another connection.

Read More →
Ad Loading...
Rear view camera on back of a semi trailer
Equipment•by Deborah Lockridge•October 23, 2026

Grote: More Cameras, Same Seven-Way Connector

The next-generation 4See rear-view backup camera from Grote uses the standard seven-way connector and supports additional cameras and other trailer data.

Read More →
wide angle photo of trade show booth with big "Mack" sign above, red Mack truck in the foreground
Equipment•by Deborah Lockridge•October 20, 2026

Trucks at ATA's 2026 MC&E in Charlotte, North Carolina [Photos]

From rigs decked out in patriotic America's 250 paint schemes to autonomous trucks and more, check out these photos from ATA's 2026 Management Conference & Exhibition.

Read More →
2027 HDT Top 20 Products logo beside “Nominations Open” text and images of 2026 award winners: a Cummins engine, Lytx dash cam, and Michelin truck tire.
Equipment•by Staff•October 16, 2026

Help HDT Find Trucking’s Top Products

Have you come across a new product that could make a difference for trucking fleets? Nominate it for HDT’s 2027 Top 20 Products Awards by November 9.

Read More →
Ad Loading...
Yellow Volvo VNS heavy-haul sleeper truck with rugged tires and prominent grille, parked at night on a snow-covered lot beside a black truck, with a Volvo construction machine on a trailer behind it.
Equipment•by Wayne Parham•October 14, 2026

Volvo Unveils New VNX Heavy-Haul and Vocational Truck

Volvo Trucks has launched the VNX, a new vocational truck also available as a tractor in day cab and two sleeper configurations, with one heavy-haul model. The Volvo VNX is powered by Volvo's D13 platform, which delivers up to 540 horsepower and 1,950 pound-feet of torque and is EPA 2027-compliant.  

Read More →
Youtube thumbnail showing two people with a truck and the word "fuel" behind them, the HDT Talks Trucking logo, and the words "Small Gains. Big Savings."
Fuel Smarts•by Deborah Lockridge•October 12, 2026

How GP Transco Cuts Trucking Fuel Costs, a Tenth of a Gallon at a Time

What’s another tenth of a mile per gallon worth? GP Transco shares how equipment upgrades and driver coaching turn small gains into meaningful fuel savings.

Read More →
Photo of electric OrangeEV terminal tractor with a Lazer Logistics trailer
Equipment•by Staff•October 6, 2026

Electric Yard Tractors Move Beyond Pilots

Operating-cost savings have overtaken sustainability goals as the leading reason surveyed fleets are adopting battery-electric terminal tractors, according to new NACFE research.

Read More →
Ad Loading...
Two truck tires with a muted highway background
Maintenance•by News/Media Release•October 2, 2026

Continental Introduces New Regional Truck Tires

Continental says its new Generation 5 steer and drive tires for regional operations offer longer tread life, with estimated mileage gains of 22% and 19%, respectively.

Read More →