Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

How On-Time Service, Cleanliness are Helping this Small Fleet through the Pandemic

Brent and Connie Higgins might not have the same level of resources that larger fleets do in facing the COVID-19 pandemic, but a reputation for top-tier service and an already strong cleanliness ethic are serving them well.

Deborah Lockridge
Deborah LockridgeEditor and Associate Publisher
Read Deborah's Posts
April 26, 2020
How On-Time Service, Cleanliness are Helping this Small Fleet through the Pandemic

Higgins Trucking has 22 trucks hauling refrigerated and frozen goods.

Photo: Higgins Trucking

3 min to read


Brent and Connie Higgins feel fortunate that their fleet of 22 Freightliners has still been rolling, even as business dropped off significantly in early April.

Ad Loading...

Brent Higgins Trucking, based in Mullberry, Arkansas, is a regional operation hauling fresh and refrigerated products. As a part of the food manufacturing and distribution supply chain, its business has not been hit hard by the economic shutdown caused by the COVID-19 pandemic.

In fact, the first effect, like many other refrigerated fleets, was being offered more business than they could handle.

Ad Loading...

Founder and General Manager Brent Higgins says thing started happening after the NCAA March 12 cancellation of its remaining spring basketball championships. Although there already had been stories in the news and on social media about toilet paper and hand sanitizer hoarding, this was when people started hitting the grocery stores.

“We really started getting busy,” he recalls. “We had double the shipments going to the Walmart [distribution center] in Clarksville.”

Before Higgins was able to procure masks, drivers were instructed to use bandanas.

Photo: Higgins Trucking

Vice President Connie Higgins says the company handled it much like they would any other busy time of year, like Thanksgiving or Christmas.

“Everyone has had to really step it up,” she says. “Whether it's long hours for fulfilling the extra deliveries and shipments, to sanitizing every truck, every office.”

Taking Precautions

The Higgins’ employees are all still working in the office, following social distancing guidelines, not allowing visitors – and keeping things really clean.

Ad Loading...

“This place is getting scoured,” Brent says.

“It's always been one of the cleanest mechanic shops and facilities most of our employees and vendors have seen,” Connie says. “Now it's even a step up above that.”

Drivers have been provided with hand sanitizer, and “each and every driver and truck has its own bottle of premixed bleach cleaner as well as heavy-duty shop towels provided by us,” Connie says.

In early April, shippers and receivers started requiring drivers to wear face coverings, in light of CDC guidance on face masks. Drivers also faced temperature checks and health questionnaires.

Like many fleets, Higgins found face masks hard to come by. “We ordered some back in February, the surgical ones, but every one of our orders were ended up being canceled to provide for the medical fields of course,” Connie says. “So one of our T-shirt providers actually stepped in and made some for us.” Drivers were also instructed to use clean bandanas or other makeshift options if need be.

Ad Loading...

The Tide Turns

After the first week in April, business slowed way down. Even then, however, the Higgins say they have been fortunate that their regular customers are still keeping them rolling, especially given the way rates have plummeted in the spot market.

Drivers have been provided with masks from a T-shirt manufacturer, and each truck is equipped with cleaning supplies.

Photo: Higgins Trucking

In addition to the good fortune of being in a business that hasn’t gone away during the pandemic, Brent believes the company’s commitment to on-time service is helping it stay busy.

“Our customers that count on service hired us to haul their Walmart loads, you know, because Walmart charges them for being late,” he says. “We carry 100% on time for probably about 18 weeks straight with some of our customers. And we're always one of their top tier carriers.”

Even though business has slowed, Brent says, “When I walked outside here yesterday, our parking lot's empty – not a truck, not a trailer, even though we're talking about it being slower than it was five days ago.”

The two acknowledge that not everyone has been as fortunate. “Other sectors of trucking, they really have nothing to do,” Brent says. “People in the automotive business, clothing, food service, I mean they got nothing going.”

Ad Loading...

“We've just been fortunate to not have to park any equipment or have any layoffs,” Connie adds.

Subscribe to Our Newsletter

More Fleet Management

Geotab screen on AI concept background
Fleet ManagementJune 17, 2026

What Geotab's New AI Connector Means for Fleets

Fleets can now ask their usual AI assistants questions about maintenance, safety, fuel use, and vehicle performance, using their live Geotab data, and take action on the answers without leaving their preferred AI tool.

Read More →
Image of computer screen with BidBoardX interface

New C.H. Robinson Tool Opens Door to More Predictable Freight

BidBoardX lets carriers search, bid on, and secure committed freight opportunities through a single digital marketplace.

Read More →
Amazon electric cargo bike on New York City street
Fleet ManagementJune 15, 2026

New York City's Microhub Project is Delivering Results

Trucking, last-mile delivery companies, and environmental advocates like what they are seeing so far with New York's microhub program.

Read More →
Ad Loading...
Illustration of hourglass and trucks backed up to a dock
DriversJune 15, 2026

Why Truck Detention Keeps Costing Fleets Time and Money

A 2024 ATRI study found detention affects nearly 40% of truckload stops and costs the industry more than $15 billion annually. Despite the toll on drivers, fleets, and supply chains, the problem remains stubbornly persistent.

Read More →
Panel discussion
Fleet Managementby Deborah LockridgeJune 12, 2026

Time is Running Out to Apply for Exclusive HDT Event

Heavy Duty Trucking Exchange brings fleet managers and suppliers together for the deeper conversations that lead to ideas, partnerships, and solutions. Time is running out to apply for the September event.

Read More →
Empty trailer with worker loading a pallet of cargo
Fleet ManagementJune 10, 2026

Amazon Launches Less-Than-Truckload Freight Offering for All Businesses   

This launch is the latest addition to Amazon Supply Chain Services, a portfolio of supply chain capabilities from Amazon, including freight, distribution, fulfillment, and parcel shipping.

Read More →
Ad Loading...
Stacks of intermodal containers at port with truck driving between them

Import Cargo Volume to See Year-Over-Year Gain Again in June, Then Remain Below 2025 Levels Into Fall

After July, the report predicts a weakening in import volume as consumer uncertainty remains high and the impact of increasing inflation takes its toll.

Read More →
Equity Interest Auction
SponsoredJune 8, 2026

AUCTION OF EQUITY INTEREST IN HEAVY HAUL TRUCKING COMPANY!!

Mark your calendar: June 30, 2026 (10:00 a.m. PDT). A 37.5% ownership interest in MagnaTrans, LLC, a California limited liability company doing business as Magna Transportation Group, will be sold in an in-person and online auction to the highest bidder or bidders under Article 9 of the Uniform Commercial Code. The Rancho Cucamonga-based heavy haul and over-dimensional trucking company operates across California, Oregon, and Arizona.

Read More →
Volvo OTA updates.

Volvo Trucks Adds Unattended Over-the-Air Software Update Capabilities

The latest evolution of Volvo’s over-the-air update technology allows software updates to run while trucks are parked, helping fleets keep vehicles current without disrupting operations.

Read More →
Ad Loading...
Podcast thumbnail illustration
Fleet ManagementJune 4, 2026

How Waste Connections is Using Data, Telematics, and AI

How do you manage and maintain more than 18,000 connected trucks? Data. Lots of it.

Read More →