Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Starsky Robotics Takes its Final Bow

Starsky Robotics founder Stefan Seltz-Axmacher said his autonomous trucks development company is shutting down. "Trucking companies aren’t great technology customers," he said.

March 19, 2020
Starsky Robotics Takes its Final Bow

Starsky Robotics founder Stefan Seltz-Axmacher (left) announced the demise of his autonomous truck development company in a blog written for Medium magazine. 

Credit:

Photo" Starsky Robotics 

3 min to read


It was an obsession, Stefan Seltz-Axmacher, founder and CEO of Starsky Robotics, of his quest to develop a viable autonomous truck, in a blog for Medium. But instead of announcing his company’s success, Seltz-Axmacher found himself announcing that the company he founded and had such high hopes for will shutter its doors, instead.

In his blog, Seltz-Axmacher wrote:

Ad Loading...

In 2015, I got obsessed with the idea of driverless trucks and started Starsky Robotics. In 2016, we became the first street-legal vehicle to be paid to do real work without a person behind the wheel. In 2018, we became the first street-legal truck to do a fully unmanned run, albeit on a closed road. In 2019, our truck became the first fully-unmanned truck to drive on a live highway.


And in 2020, we’re shutting down.

In 2018, we reported that while most companies exploring autonomous trucks were insisting that a driver would still be in the cab for years to come, Starsky was going all-in on the early adoption of Level 5 autonomous systems, moving freight without any human in the vehicle at all.

Seltz-Axmacher placed the blame for Starsky’s demise on a number of factors, including timing, tech adoption curves, and mostly on a industry that he said is seemingly indifferent to new technology:

The nature of the participants in the trucking industry also reinforces the decision to be an operator. Trucking companies aren’t great technology customers (you should see what they use), and no one knows how to buy safety-critical on-road robots. Even if Starsky perfected general autonomy and perfectly validated safety, it would take years to deploy sufficient systems to make the necessary profits.

At the moment, Seltz-Axmacher is in the process of winding the company down and selling off its assets. But, above all else, he sounds sour on the prospect of autonomous trucks coming to the mainstream in the near future:

Ad Loading...

From my vantage point, I think … no one should be betting a business on safe AI decision makers. The current companies who are will continue to drain momentum over the next two years, followed by a few years with nearly no investment in the space, and (hopefully) another unmanned highway test for five years.


I’d love to be wrong. The aging workforce which will almost certainly start to limit economic growth in the next 5–10 years; the 4,000 people who die every year in truck accidents seem a needless sacrifice. If we showed anything at Starsky, it’s that this is buildable if you religiously focus on getting the person out of the vehicle in limited-use cases. But it will need to be someone else to realize that vision.

You can read Seltz-Axmacher’s full blog here.

More Fleet Management

Daimler-Class8 partnership.
Fleet Managementby News/Media ReleaseFebruary 2, 2026

DTNA Partners with Class8 to Expand Digital Services for Freightliner Owner-Operators

A new partnership brings free wireless ELD service plus load optimization and dispatch planning tools to fourth- and fifth-generation Freightliner Cascadia customers, with broader model availability planned through 2026.

Read More →
SponsoredFebruary 1, 2026

Reducing Fleet Downtime with Advanced Diagnostics

This white paper examines how advanced commercial vehicle diagnostics can significantly reduce fleet downtime as heavy duty vehicles become more complex. It shows how Autel’s CV diagnostic tools enable in-house troubleshooting, preventive maintenance, and faster repairs, helping fleets cut emissions-related downtime, reduce dealer dependence, and improve overall vehicle uptime and operating costs.

Read More →
SponsoredFebruary 1, 2026

Stop Watching Footage, Start Driving Results

6 intelligent dashcam tactics to improve safety and boost ROI

Read More →
Ad Loading...
M&A illustration with Werner and FirstFleet logos
Fleet Managementby Deborah LockridgeJanuary 29, 2026

Werner Expands Dedicated Fleet Nearly 50% With FirstFleet Acquisition

The $283 million acquisition of FirstFleet makes Werner the fifth-largest dedicated carrier and pushes more than half of its revenue into contract freight.

Read More →
Bobit Business Media B2X Rewards.
Fleet Managementby News/Media ReleaseJanuary 29, 2026

Bobit Business Media Launches B2X Rewards Engagement Program

B2X Rewards is a new, gamified rewards program aimed at driving deeper engagement across BBM’s digital platforms, newsletters, events, and TheFleetSource.com.

Read More →
Trucking Trends series graphic
Fleet Managementby Deborah LockridgeJanuary 29, 2026

AI is Reshaping Trucking in 2026, from the Back Office to the Shop

Trucking’s biggest technology shifts in 2026 have one thing in common: artificial intelligence.

Read More →
Ad Loading...
Column graphic illustration with Deborah Lockridge head shot and a small fleet truck in the background
Fleet Managementby Deborah LockridgeJanuary 27, 2026

Why Small Trucking Fleets Are Still Standing [Commentary]

Why discipline, relationships, and focus have mattered more than size for smaller trucking fleets during the freight recession.

Read More →
Fleet Managementby Deborah LockridgeJanuary 23, 2026

Cargo Theft Is Surging. A Bill in Congress Could Help. [Video]

Cargo theft losses hit $725 million last year. In this HDT Talks Trucking Short Take video, Scott Cornell explains how a bill moving in Congress could bring federal tracking, enforcement, and prosecutions to help address the problem.

Read More →
CargoNet infographic showing 2025 cargo theft trends
Fleet Managementby Deborah LockridgeJanuary 22, 2026

Cargo Theft Losses Jump 60% in 2025 as Criminals Target Higher-Value Freight

Cargo theft activity across North America held relatively steady in 2025 — but the financial damage did not, as ever-more-sophisticated organized criminal groups shifted their cargo theft focus to higher-value shipments.

Read More →
Ad Loading...
Phillips Connect -- McLeod smart trailer TMS.
Fleet ManagementJanuary 22, 2026

Phillips Connect, McLeod Integrate Smart Trailer Data into TMS Workflows

A new partnership between Phillips Connect and McLeod allows fleets to view trailer health, location, and cargo status inside the same McLeod workflows used for planning, dispatch, and execution.

Read More →