At MATS, one exception to what seems to be the flatbeds-only-get-names rule was this Mac aluminum end-dump trailer whose subframe carried the painted-on moniker, “Mac’s I Mizer” – apparently an unofficial play on a name used by a competitor.
 - Photos: Tom Berg

At MATS, one exception to what seems to be the flatbeds-only-get-names rule was this Mac aluminum end-dump trailer whose subframe carried the painted-on moniker, “Mac’s I Mizer” – apparently an unofficial play on a name used by a competitor.

Photos: Tom Berg

What is it about flatbeds that they get macho names? At the Mid-America Trucking Show in Louisville earlier this year, I found numerous platform trailers with tough-sounding monikers, and made it a point to photograph them.

In the industry, flats seem to be the only type labeled like that. Sure, flatbeds carry some heavy loads, but so do most others, especially lowboys and other heavy-haul types. Those get model designations but not semi-literary names. How come? Competition? Tradition? If you know, please let me know.

Anyway, check these out:

Reitnouer’s Max Miser implies maximum earnings through high payloads, and presumably all Miser owners hang onto their money.
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Reitnouer’s Max Miser implies maximum earnings through high payloads, and presumably all Miser owners hang onto their money.

East might have been an originator of the macho name tradition with its “Beast from East” model some years ago. Today it’s designated “BST” but still pronounced beast.
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East might have been an originator of the macho name tradition with its “Beast from East” model some years ago. Today it’s designated “BST” but still pronounced beast.

In some dictionaries, “brute” means “beast” and they both imply animal-like strength. For sure, Wilson’s Road Brute is not likely to be found in the woods. Wilson also has a “Premier” aluminum flatbed.
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In some dictionaries, “brute” means “beast” and they both imply animal-like strength. For sure, Wilson’s Road Brute is not likely to be found in the woods. Wilson also has a “Premier” aluminum flatbed.

Trucking’s a tough business and you’d better be ready to fight, maybe with a Mac Road Warrior.
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Trucking’s a tough business and you’d better be ready to fight, maybe with a Mac Road Warrior.

Manac calls this steel-and-aluminum flatbed “Legend.” Another Manac name is “Dark Wing,” even though those flats are shiny aluminum.
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Manac calls this steel-and-aluminum flatbed “Legend.” Another Manac name is “Dark Wing,” even though those flats are shiny aluminum.

Author

Tom Berg
Tom Berg

Senior Contributing Editor

Journalist since 1965, truck writer and editor since 1978. CDL-qualified; conducts road tests on new heavy-, medium- and light-duty tractors and trucks. Specializes in vocational trucks and trailers of all types.

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Journalist since 1965, truck writer and editor since 1978. CDL-qualified; conducts road tests on new heavy-, medium- and light-duty tractors and trucks. Specializes in vocational trucks and trailers of all types.

View Bio
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