Dana has launched Spicer Select, a new all-makes line of drivetrain products for the North American commercial-vehicle aftermarket. The company said the line is “ideally suited for aging vehicles” and features “Dana-engineered and -tested drivetrain products manufactured by a network of carefully selected partners.”
Available through traditional commercial-vehicle aftermarket channels, Spicer Select immediately includes U-joints and center bearings with a plan to expand to yokes. Similar to the widely recognized red-branding of genuine Spicer parts, the new Spicer Select products will be identifiable in aftermarket outlets by "unique purple packaging and brand personality.”
“The new portfolio provides a Dana-engineered and -tested aftermarket solution to help maximize the life of aging vehicles that still have a job to do,” said Mark Wallace, executive vice president of Dana and president of Dana Commercial Driveline Technologies. “The Spicer Select line is inclusive of high-demand replacement parts, which have been analyzed by our engineering teams and manufactured to meet Dana’s aftermarket requirements.”
In addition, according to Dana, Spicer Select parts undergo an assessment that include design-feature evaluations and engineering-specification approval. Also, manufacturing partners are vetted through a detailed audit, and the process is finalized by testing the part to ensure it meets Dana quality and performance levels.
“With the longevity of today’s vehicles, operators need replacement options that provide a proven level of performance,” said Wallace. “Spicer Select products set themselves apart by maintaining a high-quality process, ensuring proper fit and function, as well as long-lasting service.”
Dana also said it plans to announce Spicer Select for light-vehicle applications with the launch of U-joints, center bearings, and yokes, beginning in early 2019.