Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Looking Back: 2009 Fuel Management in Review

In 2009, things started off like a lamb and at times felt like a lion, but we certainly didn't see the scary lions in fleet fuel buying, as we did in 2008

by Glen Sokolis, Sokolis Group
December 18, 2009
Looking Back: 2009 Fuel Management in Review

 

4 min to read


In 2009, things started off like a lamb and at times felt like a lion, but we certainly didn't see the scary lions in fleet fuel buying, as we did in 2008.

Ad Loading...

The year started with national gas prices at $1.639 a gallon and diesel fuel at $2.405 a gallon, great numbers if you're a fuel manager overseeing your fuel management program. It was also around this time that Barack Obama was sworn into the White House, becoming the U.S.'s 44th president and bearing the weight of the recession on his shoulders. The winter season of early 2009 unveiled a staggering amount of crude oil inventories, so much so that companies were leasing out tankers to store oil out in the sea. The price for a barrel of crude was around $33 a barrel. Things seemed to turn around slowly but surely.

The early spring brought not only unmatched amounts of unemployment, but the gradual rise to $40 a barrel in crude oil. April saw a national average for retail gasoline at $2.04; this was amid news of major car manufacturer Chrysler filing for bankruptcy and other vehicle manufacturers discontinuing unpopular models. A few include the Saturn Sky and possible the entire lineup, Isuzu Ascender, Hyundai Veracruz, Honda s2000 and Hummer H3. With the economy seemingly not back on its feet, a look at oil was the only lifeline to a positive upturn.

Mid-year arrived with oil above $60 a barrel, and the stockpiles kept on building to 4.38 million barrels. With the nation focused on the fuel industry, it's no wonder it was also a tough year for the climate. Getting on board to reduce carbon emissions was a goal of many but a success of few. The thoughts of an emissions cap or tax weighted heavily on the minds of fleets, as a tax or cap would discourage the use of oil and put trucking at the mercy of newer, expensive hybrid vehicles or retrofit current trucks with carbon reducing equipment. With a myriad of hybrid vehicles being tested among the general public, only a select few fleets have dabbled in the hybrid world. For example, Smith Electric Vehicles just last week pulled the trigger with seven all-electric trucks, customers for these zero emissions vehicle include Frito-Lay, Staples and Coca-cola. However, until any of these laws or regulations pass, the fleet world will remain focused on fuel management.

This year has rounded itself out with August showing an increase of 20.2 percent in fuel in a matter of three weeks at one point. But, as with all things fuel related, the markings go down as fast as they can go up. After months of a steady increase, October saw a fall, and it was directly attributed to consumers driving less and cutting back on household energy use. It looks like the demand has fallen as the supply only increased. In fact, Valero Energy Corp. announced it was permanently closing its Delaware refinery, putting over 500 people out of jobs.

As the holidays draw near and people take the time to slow down, oil has remained around the $70 mark, and seems to be holding up nicely there as the inventories still rise. And while there will be much traveling for the holiday, there will also be speculation on the new year. After all, 2009 did start at a low of $33 and is finishing at $70. Here is to a happy new year in fuel management and lower fleet fueling costs.

Glen Sokolis is president of Sokolis Group, a nationwide fuel management and fuel consulting company, www.FuelManagementSokolisGroup.com. You can reach him at gsokolis@sokolisgroup.com or (267) 482-6160.

Previous installments of "Friday Fuel:"
* "Successful Fuel Management Program Equals Discipline", 9-11-09
* "Who's Watching Your Fuel Program," 9-18-09
* "Fleet Fuel Margins: Are You Paying Too Much?" 9-25-09
* "How Do You Audit Your Fleet Fuel Invoices?" 10-2-09
* "Fleet Fuel Price Negotiating: Details, Details", 10-9-09
* "Mobile On-Site Fueling", 10-16-09
* "The Bees Are Still Buzzing: Handling Fuel on a Daily Basis", 10-23-09
* "Fleet Fuel Card Shopping", 10-30-09
* "Is Your Fuel Management Ready for Winter?", 11-6-09
* "Don't Let the Weather Freeze Your Deliveries", 11-13-09
* "Fuel Management or Fuel Inventory? That is the Question", 11-20-09
* "Put Your Fleet Fueling Policy in Place For 2010, Part I", 12-4-09
* "Put Your Fleet Fueling Policy in Place For 2010, Part II", 12-11-09
* "Be Safe, Not Sorry With Fuel Management During the Holidays", 12-18-09

Truckinginfo.com is posting this installment of Friday Fuel on Wednesday because of the Christmas holiday. Friday Fuel will resume its normal schedule on Jan. 8, 2010.
 

Subscribe to Our Newsletter

More Fleet Management

Illustration of computer screen with Trimble Arc Agent screen
Fleet Managementby Deborah LockridgeAugust 14, 2026

Trimble’s New AI Agent Takes Aim at Fleet Back-Office Busywork

Arc Agent works across Trimble TMS products to automate repetitive tasks such as freight orders, maintenance, invoices, fuel costs and more.

Read More →
Photos of three men and two women with HDT Truck Fleet Innovators 2026 logo
Fleet ManagementCover Storyby Deborah LockridgeAugust 13, 2026

How HDT’s 2026 Truck Fleet Innovators Are Rethinking Fleet Operations

Meet five trucking leaders who are challenging assumptions, solving operational problems, and putting innovative ideas to work.

Read More →
Graph showing how contract rates and spot rates converged in July
Fleet Managementby StaffAugust 12, 2026

Tight Trucking Capacity Pushes Rates Higher Even as Freight Volumes Fall

“Spot rates moving ahead of contract rates have historically signaled a tightening market, but we haven’t seen a capacity-driven market quite like this one,” said DAT's Dean Croke.

Read More →
Ad Loading...
Line graph showing container import volumes
Fleet Managementby StaffAugust 7, 2026

Import Cargo’s Early Peak Season is Winding Down

There was an early start to peak season this year at the nation's gateway ports, as retailers brought in merchandise ahead of tariff changes in late July and responded to other supply chain uncertainties,

Read More →
Blue infographic with graphs illustrating cargo theft trends in the second quarter of 2026
Fleet Managementby Deborah LockridgeAugust 6, 2026

Fewer Cargo Thefts, Bigger Losses: Criminals Target Higher-Value Loads

CargoNet says organized theft rings are stealing fewer shipments but choosing more valuable freight, including metals and technology, resulting in record losses.

Read More →
Illustration of a chalkboard with a hand drawing an arrow curving away from a partially erased straight arrow with the words "Embracing Change," the Heavy Duty Trucking Logo and the "cover feature" graphic.
Fleet Managementby Deborah LockridgeAugust 1, 2026

How Innovative Trucking Leaders Turn Change Into an Advantage

As the pace of change accelerates in trucking, the fleets that adapt best have more than the latest technology. They have cultures that embrace improvement.

Read More →
Ad Loading...
Illustration of past due invoices with red X on top with background of a truck at a loading dock
Fleet ManagementJuly 27, 2026

Freight Broker Bonds Just Got Harder to Get. Here's What That Means for Your Fleet.

When it gets harder for a freight broker to prove they are financially sound, the ones who cannot clear that bar get pushed out of the market. And those are exactly the brokers who used to leave motor carriers holding the bag.

Read More →
Photo of cable bridge crossing Detroit River
Fleet Managementby Deborah LockridgeJuly 23, 2026

Long-Awaited Canadian Border Bridge to Open in Detroit

For trucking, the bridge opening should offer immediate improvements in efficiency and reliability, with new customs facilities, expanded inspection capacity, and direct freeway-to-freeway connections.

Read More →
Blue International heavy-duty truck with Aurora driverless truck software coming head-on on an interstate highway
Equipmentby Deborah LockridgeJuly 22, 2026

Aurora Rolls Out Next Generation of Driverless Trucks for Commercial Freight

Aurora's latest autonomous trucks it's rolling out with International feature lower-cost hardware designed for a million miles as the company expands commercial driverless freight operations across the U.S. Sun Belt.

Read More →
Ad Loading...
American Trucking Associations for-hire tonnage graph
Fleet Managementby Deborah LockridgeJuly 21, 2026

Freight Tonnage Down, Rates up, as Lower Capacity Powers Trucking Recovery

The recovery from the freight recession continues to be driven by reduction in capacity rather than by increased demand.

Read More →