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Watch: How Atlas World Group Built a Stronger Company Through Diversity

In this HDT Talks Trucking interview, learn how Atlas World Group creates high-performing teams by teaching employees how to look at different points of view through an award-winning diversity program.

Deborah Lockridge
Deborah LockridgeEditor and Associate Publisher
Read Deborah's Posts
March 26, 2025


In this episode, we explore how Atlas World Group developed and implemented a meaningful diversity, equity, and inclusion training program that earned it the ATA Change Leader Award in 2024.


Kelly Cruse, VP of Human Resources and Chief Diversity Officer for Atlas, joins HDT's Deborah Lockridge to talk about how a diversity of views and backgrounds is critical to high-performing teams and customer service.


Sponsored by:

Shell Multi Service Fuel Card



Learn how company-wide training focused on recognizing bias and fostering a sense of belonging across the organization. Discover how this initiative led to policy changes, such as paid parental leave, improved building accessibility, and inclusive workplace design.


You’ll also hear how the company uses employee listening sessions, community partnerships, and internal leadership support to create a culture where every team member feels respected and valued — whether they’re in the office, the shop, or behind the wheel.


Plus, Kelly addresses the current national debate around DEI and explains why these efforts remain essential to building a high-performing team and serving a diverse customer base.


👉 What You'll Learn About Atlas' Award-Winning Approach to Diversity and Belonging

  • Creating a welcoming and respectful workplace

  • How employee training shaped company culture

  • Encouraging open conversations across teams

  • Policy changes supporting work-life balance

  • Building trust through leadership engagement

  • Gender inclusion in traditionally male roles

  • Real-world stories from employees

  • How culture impacts business success


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