A 20% price increase on its electric pickup truck did not go over well. The company president announces they will return preorder holders back to their original prices.
There is something for everyone in the electric truck segment, from fleet-forward offerings such as the Ford F-150 Lightning and the newly announced Chevrolet Silverado EV to the futuristic Canoo Pickup and Tesla Cybertruck.
The move, announced via Instagram, will help Bollinger Motors to continue to develop technology that will have an impact in the automotive world's green future.
Fleets looking to order an F-150 Lightning in the first wave must have entered their interest as a “hand-raiser” with a valid FIN on Ford’s website. Additional reservation holders will be invited in phases to order over the next few months.
The departures follow financial and production challenges in a more competitive and growing market for electric pickup trucks.
A day after filing an amended 10-K that casts doubt on the electric-truck maker’s survival into 2022, the company said it has “multiple avenues to raise capital."
Ford dropped news of the all-new 2022 model-year F-150 Lightning Pro – an all-electric F-Series truck purpose-built for commercial customers.
The "Lightning" version of the biggest selling pickup accelerates the push toward fleet electrification.
The automaker says the Lightning will disrupt the status quo and change the game for electric vehicles.
The purpose-built pickup includes powered workbenches, tool storage, and a modular expandable bed.
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