Meet Sarah Cates, the rock-star safety director at Keller Trucking of Defiance, Ohio. Her bosses love her. Her drivers love her. Cates has been the director of safety for only three years, but her success in transforming the company’s safety culture earned her HDT's 2023 Safety & Compliance award, sponsored by J.J. Keller & Associates.

This episode of HDT Talks Trucking is sponsored by:

CAT Scale — Learn more about its WeighMyTruck app.

And by Scraper Systems snow removal

Cates transformed the safety culture at the company, implemented driver-facing, AI-based camera safety systems without losing any drivers, and slashed its crash indicator score. All that and more during a period when the company grew from 100 to 300 trucks.

In this episode:

• What makes Sarah Cates tick

• How she transitioned from Logistics to Safety

• The key to earning drivers' respect

• The right way to introduce controversial technologies

• How to develop a camera privacy policy

• How she manages a multi-generational workforce

More About Sarah Cates and Keller Trucking

• Why Keller Trucking’s Drivers Love the Safety Department

• Keller Trucking & Logistics