Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Trucking Company Adds Luxury Amenities to Attract Drivers

Prime opened a new building packed with luxuries like a salon, spa, sleep lab and daycare to attract and retain truck drivers and other employees.

May 19, 2021
Trucking Company Adds Luxury Amenities to Attract Drivers

Prime opened a new building packed with luxuries like a salon, spa and daycare to attract and retain truck drivers in Salt Lake City.

Photo: Prime

2 min to read


Prime Inc. opened a new 61,000-square-feet building at its Salt Lake City terminal packed with amenities for their truck drivers and other employees. The aim? To recruit and retain employees in a tough job market.

The new building includes a salon, spa, daycare, gym, private bunk rooms, basketball court, healthcare, lounge and a cafe serving 2,500 meals each week to recruit and retain associates seeking a unique opportunity in Salt Lake City’s competitive job market, Prime officials said in a press release.

Ad Loading...

At the new building, Prime associates have access to healthcare and a sleep lab. In addition, associates can work out with a personal trainer for free. As part of the company’s wellness program, trainers also provide customized workouts to keep truck drivers active while on the long haul.

The new amenities building includes a truck driving simulator for students earning their Commercial Driver’s License through Prime’s official training program.

Photo: Prime

The new amenities building includes a state-of-the-art truck driving simulator for students earning their Commercial Driver’s License through Prime’s official training program. 

The new building is part of a multi-faceted effort to retain and recruit more drivers and warehouse staff in the face of one of the lowest unemployment rates in the nation. Utah has a 2.9% unemployment rate, and the country is facing a years-long shortage of truck drivers.

The new building includes a salon, spa, daycare, gym, private bunk rooms, basketball court, healthcare, lounge and a cafe serving 2,500 meals each week .

Photo: Prime

Prime has similar amenities buildings in Springfield, Missouri, and Pittston, Pennsylvania.

As the crossroads of the West, Salt Lake City is close to major interstates including Interstate 15, I-80 and I-70. Approximately 750 trucks pass through Prime’s Salt Lake City terminal each week.

More Drivers

SponsoredFebruary 1, 2026

Stop Watching Footage, Start Driving Results

6 intelligent dashcam tactics to improve safety and boost ROI

Read More →
DriversJanuary 23, 2026

What FMCSA’s New Enforcement Push Means for Fleets in 2026 [Podcast]

Listen as transportation attorney and TruckSafe Consulting President Brandon Wiseman joins the HDT Talks Trucking podcast to unpack the “regulatory turbulence” of last year and what it means for trucking fleets in 2026.

Read More →
DriversJanuary 20, 2026

How Pilot Is Using AI in Truck Maintenance

A practical look at how artificial intelligence is helping Pilot's trucking fleet move from reactive maintenance to a more proactive approach.

Read More →
Ad Loading...
SponsoredJanuary 19, 2026

3 New Ways Fleet Software Pays: ROI opportunities for modern fleet managers

Safety, uptime, and insurance costs directly impact profitability. This eBook looks at how fleet software is evolving to deliver real ROI through proactive maintenance, AI-powered video telematics, and real-time driver coaching. Learn how fleets are reducing crashes, defending claims, and using integrated data to make smarter operational decisions.

Read More →
SponsoredJanuary 19, 2026

Basic Tracking vs Next Generation Fleet Technology

Fleet software is getting more sophisticated and effective than ever, tying big data models together to transform maintenance, safety, and the value of your existing tech stack. Fleet technology upgrades are undoubtedly an investment, but updated technology can offer a much higher return. Read how upgrading your fleet technology can increase the return on your investment.

Read More →
Graphic showing smart truck parking technology with a highway sign reading “Spaces Available” and the Streetline logo.
Driversby News/Media ReleaseJanuary 16, 2026

Streetline Expands Smart Truck Parking System on West Coast

Streetline is expanding smart truck parking tools, including a new I-5 deployment in Washington and a no-upfront-cost pilot model for state DOTs.

Read More →
Ad Loading...
Truck parked at night
Driversby Deborah LockridgeJanuary 15, 2026

Third 'Jason's Law' Truck Parking Survey Under Way

The Federal Highway Administration is asking motor carriers and truck drivers to give input on where and when drivers have difficulty finding truck parking, and on how drivers prefer to get information on available parking.

Read More →
Driversby StaffJanuary 8, 2026

FMCSA Continues Focus on State Issuance of Non-Domiciled CDLs

The Federal Motor Carrier Safety Administration continues a crackdown on an increasing number of states it says have been issuing non-domiciled CDLs improperly.

Read More →
Driversby Deborah LockridgeDecember 30, 2025

Will FMCSA’s Driver-Oriented Enforcement Initiatives Affect Capacity?

The Department of Transportation and the Federal Motor Carrier Safety Administration took several actions in 2025 to tighten enforcement of regulations for commercial drivers. Will those affect trucking capacity in 2026?

Read More →
Ad Loading...
Driversby Deborah LockridgeDecember 15, 2025

Q&A: Lisa Kelly Explains Ice Road Trucking, Reality TV Editing, and Life as a Female Driver

Lisa Kelly talks to HDT about the return of the show Ice Road Truckers, what really happens on the ice roads, how reality TV shapes drivers’ stories, and the career she’s built beyond the show.

Read More →