GM’s Reuss Says Company Will Bring All-New Mid-size Pickup Trucks to Market in 2014
General Motors plans to bring all-new mid-size pickup trucks to the U.S. market in 2014, according to statements made by GM North America President Mark Reuss at the Dawda Mann Automotive Industry Breakfast at the SAE World Congress in Detroit, as reported by The Detroit News, USA Today, and other media outlets.
General Motors plans to bring all-new mid-size pickup trucks to the U.S. market in 2014, according to statements made by GM North America President Mark Reuss at the Dawda Mann Automotive Industry Breakfast at the SAE World Congress in Detroit, as reported by The Detroit News, USA Today, and other media outlets. When contacted by Automotive Fleet, a sister publication of Heavy Duty Trucking, GM confirmed Reuss' statements and the company's plans for the new pickups.
His comments follow GM announcements from 2011 on plans to bring a new version of the Colorado to the U.S. and from late 2012 to build a vehicle to replace the outgoing GMC Canyon.
GM confirmed that Reuss said the vehicles aren’t direct replacements for the Chevrolet Colorado and GMC Canyon as they are entirely new vehicles. The company also confirmed that they may get new names due to their all-new designs but that GM hasn’t yet made a firm decision about this change.
GM ended production of the current generation of Chevrolet Colorado and GMC Canyon pickups, which were built in Shreveport, La., in 2012.
According to GM, Reuss said one of the pickups will be part of the Chevrolet brand and will be more of a “lifestyle” vehicle targeting consumers. However the other pickup, planned for the GMC brand, will be designed around a more traditional work-oriented duty cycle.
In addition, GM confirmed that Reuss said the new vehicles will feature improved powertrains and fuel economy over the most recent generation of Colorado and Canyon pickups but that they would not share powertrains with the automaker’s full-size pickups.
GM plans to build the new pickups at its Wentzville Assembly Plant in Missouri, according to Reuss' statements.
More Products

Deflecktor: Hubbub Aerodynamic Wheel Cover Cost-Effective Even for Trailers
Aerodynamic wheel covers can deliver small but meaningful fuel-economy gains for fleets, and Deflecktor says its latest design aims to make the technology easier and more affordable to deploy.
Read More →
Fontaine Expands Flatbed Lineup with New Fleet-Focused Models, Eyes 2027 Launch
Fontaine is broadening its flatbed lineup with new models aimed at fleets, including a lightweight aluminum trailer expected in 2027 that emphasizes durability, repairability, and lower cost.
Read More →Fontaine's Fleet-Focused Force Flatbed Prototype [Watch]
A new prototype from Fontaine Trailer focuses on what fleets say they need most: easier repairs, lower maintenance costs, and practical, service-friendly design.
Read More →
HDT Honors the Best New Products of 2025 at TMC [Photos]
Heavy Duty Trucking's Top 20 Products awards recognize the best new products and technologies. Check out the award presentations at the 2026 Technology & Maintenance Council annual meeting.
Read More →
Detroit Engines: Trusted Performance, Built for What's Next
The Detroit® Gen 6 engine platform proves that real progress doesn’t require a complete redesign. Built on 20 years of trusted technology, these engines are designed for efficiency, stronger performance, and greater reliability than before. And they do it all while complying with 2027 EPA standards on every mile.
Read More →
HDT Top 20 Products 2026: The New Tools, Technologies, and Ideas Shaping Trucking
From pricing intelligence and compliance tools to charging infrastructure, diagnostics, tires, and AI, HDT’s 2026 Top 20 Products recognize the new tools, technologies, and ideas heavy-duty trucking fleets are using to run their businesses.
Read More →
Geotab Launches AI-Powered GO Focus Pro Dash Cam With 360-Degree Visibility
Geotab launches GO Focus Pro, an AI-powered 360-degree dash cam designed to reduce collisions, prevent fraud, and protect fleets from nuclear verdict risk.
Read More →
Basic Tracking vs Next Generation Fleet Technology
Fleet software is getting more sophisticated and effective than ever, tying big data models together to transform maintenance, safety, and the value of your existing tech stack. Fleet technology upgrades are undoubtedly an investment, but updated technology can offer a much higher return. Read how upgrading your fleet technology can increase the return on your investment.
Read More →
Continental Tire Adds Size Extension to Regional Drive and Steer Tires
The Conti HDR 5 and Conti HSR 5 tires are now available in size 245/70R19.5, designed for urban and regional fleets in high-scrub environments
Read More →
Phillips Connect SolarNet 8000 Series Combines Smart Trailer Functions in One Platform
Phillips Connect’s SolarNet 8000 Series integrates trailer tracking, cargo visibility, and tire performance monitoring into one solar-powered smart trailer platform.
Read More →
