GM’s Reuss Says Company Will Bring All-New Mid-size Pickup Trucks to Market in 2014
General Motors plans to bring all-new mid-size pickup trucks to the U.S. market in 2014, according to statements made by GM North America President Mark Reuss at the Dawda Mann Automotive Industry Breakfast at the SAE World Congress in Detroit, as reported by The Detroit News, USA Today, and other media outlets.
General Motors plans to bring all-new mid-size pickup trucks to the U.S. market in 2014, according to statements made by GM North America President Mark Reuss at the Dawda Mann Automotive Industry Breakfast at the SAE World Congress in Detroit, as reported by The Detroit News,USA Today, and other media outlets. When contacted by Automotive Fleet, a sister publication of Heavy Duty Trucking, GM confirmed Reuss' statements and the company's plans for the new pickups.
His comments follow GM announcements from 2011 on plans to bring a new version of the Colorado to the U.S. and from late 2012 to build a vehicle to replace the outgoing GMC Canyon.
GM confirmed that Reuss said the vehicles aren’t direct replacements for the Chevrolet Colorado and GMC Canyon as they are entirely new vehicles. The company also confirmed that they may get new names due to their all-new designs but that GM hasn’t yet made a firm decision about this change.
GM ended production of the current generation of Chevrolet Colorado and GMC Canyon pickups, which were built in Shreveport, La., in 2012.
According to GM, Reuss said one of the pickups will be part of the Chevrolet brand and will be more of a “lifestyle” vehicle targeting consumers. However the other pickup, planned for the GMC brand, will be designed around a more traditional work-oriented duty cycle.
In addition, GM confirmed that Reuss said the new vehicles will feature improved powertrains and fuel economy over the most recent generation of Colorado and Canyon pickups but that they would not share powertrains with the automaker’s full-size pickups.
GM plans to build the new pickups at its Wentzville Assembly Plant in Missouri, according to Reuss' statements.
More Products

More Trailer Data Through the Same Seven-Way [Video]
Can trucking’s standard seven-way connector handle more cameras and trailer data? Grote’s Adam Slade shows HDT how the company is using new technology with its 4See trailer system, not only to add a new backup camera but also to expand other capabilities — without adding another connection.
Read More →
FlowBelow Redesigns Trailer AeroSlider to Cut Fuel Use
The lighter trailer aerodynamic system installs in less than 45 minutes, according to the company, with potential payback in under a year depending on fuel prices and trailer mileage.
Read More →
Shell Prepares Rotella Oils for 2027
New CL-4 and FB-4 formulations will begin arriving in early 2027, with improved protection against oil breakdown, wear and deposits, according to Shell.
Read More →
Einride Driverless Electric Trucks Begin Daily Freight Operations in Ohio
Two cabless electric trucks are hauling freight between EASE Logistics facilities in Marysville, Ohio, as part of a multi-state truck automation project.
Read More →
Continental Introduces New Regional Truck Tires
Continental says its new Generation 5 steer and drive tires for regional operations offer longer tread life, with estimated mileage gains of 22% and 19%, respectively.
Read More →
Tekmodo Introduces CargoBright Brand for Translucent Trailer Roofs
CargoBright is designed to diffuse daylight across the cargo area while performing as a working vehicle roof.
Read More →
Michelin Tire Improves Efficiency and Durability for Regional Fleets
The Michelin X Multi Energy D2 is a regional haul drive tire engineered to help fleets improve fuel efficiency, durability and traction in demanding stop-and-go operations.
Read More →
What Geotab's New AI Connector Means for Fleets
Fleets can now ask their usual AI assistants questions about maintenance, safety, fuel use, and vehicle performance, using their live Geotab data, and take action on the answers without leaving their preferred AI tool.
Read More →
Deflecktor: Hubbub Aerodynamic Wheel Cover Cost-Effective Even for Trailers
Aerodynamic wheel covers can deliver small but meaningful fuel-economy gains for fleets, and Deflecktor says its latest design aims to make the technology easier and more affordable to deploy.
Read More →
Fontaine Expands Flatbed Lineup with New Fleet-Focused Models, Eyes 2027 Launch
Fontaine is broadening its flatbed lineup with new models aimed at fleets, including a lightweight aluminum trailer expected in 2027 that emphasizes durability, repairability, and lower cost.
Read More →
