Rob Abbott, vice president for safety policy with American Trucking Associations is joining video telematics company Lytx to lead its commercial team.

Abbott joined ATA in 2010 to lead safety policy development and guide the ATA safety policy committee, tasked with developing ATA policy on driver, carrier and occupational safety and health issues. Prior to joining ATA, Abbott was the vice president of safety and compliance with TransForce, transportation staffing and compliance services company.

Abbott will be replacing the retiring Rob Bartels, the longtime Lytx commercial and market development executive.

“Rob’s deep expertise in transportation safety and his advocacy for trucking is further evidence of the meaningful partnership that Lytx seeks with its clients, particularly in trucking where safety policy so profoundly affects how a carrier operates,” said Doron Lurie, Lytx executive vice president and chief commercial officer.

DriveCam is the Lytx flagship product, combining video-based coaching with predictive analytics to improve fleet safety. The program is designed to change driver behavior to lower fleet risk and improve productivity.

“I’ve spent years interacting with Lytx DriveCam users in my daily work with the ATA, and I’ve seen firsthand the immediate and positive impact that the DriveCam program can have on safety and on CSA scores,” said Abbott. “Lytx is a visionary company that can help so many more companies achieve positive results, and I’m looking forward to being a part of its future.”