All That's Trucking

Deborah Lockridge

Editor and Associate Publisher

Editor in Chief Deborah Lockridge's take on anything and everything related to trucking,

All That's Trucking•by Deborah Lockridge•February 15, 2012

Are "tough truckers" on "deadliest roads" good fun or bad image?

Looks like History Channel's Ice Road Truckers "Deadliest Roads" offshoot has inspired another channel to feature truckers in a "reality show," which looks like part "Deadliest Roads" and part "The Amazing Race.

All That's Trucking•by Deborah Lockridge•February 8, 2012

How to be more innovative

I've been surrounded by the concept of innovation lately. For the past few weeks, I've been selecting and interviewing our 2012 Truck Fleet Innovators for our March cover story - always fascinating. And last week, I enjoyed a thought-provoking session on innovation during the 2012 Recruitment & Retention Conferenc

All That's Trucking•by Deborah Lockridge•February 1, 2012

What do trucks and a yacht have in common?

So what were a group of truck journalists doing last week on a 75-foot sport-fishing luxury yacht? Learning about the power of integration

All That's Trucking•by Deborah Lockridge•January 23, 2012

Tracking trends with HDT's Top 20

Each year, Heavy Duty Trucking's editors pore through the pages of the last 12 months of product announcements we've run in the magazine and click through the pages of Truckinginfo.com, in search of the most innovative, significant and useful equipment and other items to honor as our Top 20

All That's Trucking•by Deborah Lockridge•January 17, 2012

Diversification Diligence

Diversification. It's a tactic trucking companies have been embracing for a while now

All That's Trucking•by Deborah Lockridge•January 12, 2012

So when will Google invent a self-driving truck?

Did you know Google has a fleet of robotic cars

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