Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Can You Come up With a Better Safety Slogan for DOT Highway Signs?

Some state safety agencies, realizing the same old tired safety warnings just make drivers' eyes glaze over, have been turning to some more creative wording for their safety campaigns. Deborah Lockridge has more in her "On the Road" blog.

Deborah Lockridge
Deborah LockridgeEditor and Associate Publisher
Read Deborah's Posts
January 5, 2015
Can You Come up With a Better Safety Slogan for DOT Highway Signs?

Photo: Tennessee DOT

2 min to read


Photo: Tennessee DOT

Some state safety agencies, realizing the same old tired safety warnings just make drivers' eyes glaze over, have been turning to some more creative wording for their safety campaigns.

Back before Christmas, South Dakota made national news when it pulled a successful but apparently too-risque campaign, "Don't Jerk and Drive."

Ad Loading...

That public safety campaign was designed to raise awareness about the dangers of jerking the steering wheel on icy roads. It intentionally played on the double meaning of the word "jerk," which is also a euphemism for masturbation.

Well, the campaign definitely got peoples' attention, if perhaps not for the right reasons.

Last summer, a spur-of-the-moment message on a sign in Massachusetts that advised drivers to "Use Yah Blinkah" went viral, sparking the state DOT to run a contest, dubbed "DOTSpeak," asking for other creative safety messages. Winners included “Put Down the Phone. Your LOLs and OMGs Can Wait," “Keep Calm and Drive On,” and "Make Yah Ma Proud, Wear Yah Seatbelt.”

Now the Tennessee DOT is taking a page from Massachusetts' book and is looking for some creative safety messages for its overhead signs.

The goal with the dynamic message signs (other than warning about hazardous road conditions) is to raise awareness of safety issues. But instead of the same old boring messages, the agency thinks it can get more attention with cleverly worded messages such as "Eyes on the road and head out of your apps" and "Buckle up y'all it's the law."

Ad Loading...

Think you can come up with one better? Here's your chance! Messages can be entered in the following categories: Speeding, Distracted Driving, Impaired Driving, Seat Belts, and Aggressive Driving.

There are three lines total. Each line can have up to 21 characters, but shorter is better. TDOT will select the finalists and the public will get to vote on the winners. The winning messages will go into TDOT's rotation.

You can submit entries starting today until the end of the business day on January 16. Voting runs January 26 – February 6 (end of business day) at the TDOT's website at www.tdot.state.tn.us/dms.

And feel free to share some of your ideas in the comments below!

Topics:Tennessee
Subscribe to Our Newsletter

More Blogposts

TMC 2025 Takeaway 2: Buy... or Subscribe?

TaaS. Does that mean trucks as a service, trailers as a service, or tires as a service? HDT's Deborah Lockridge has another takeaway from the Technology & Maintenance Council meeting in her blog.

Read More →
Red Cummins X15 powertrain display at TMC

TMC 2025 Takeaway: The Journey Toward Vertical Integration

HDT's Deborah Lockridge on how the trucking industry has moved toward "vertical integration" over the past 25 years.

Read More →
Girl Scouts at Touch a Truck event

Trucks Are For Girls!

HDT Editor and Associate Publisher Deborah Lockridge is a longtime Girl Scout leader and loves to connect her passion for inspiring girls with her love of the trucking industry.

Read More →
Ad Loading...
All That's Truckingby Deborah LockridgeOctober 29, 2024

Trucking Advocacy: Impact Beyond the 2024 Elections

No matter who wins the election, trucking continues to work to educate the people who pass the laws and make the rules that affect the industry. HDT's Deborah Lockridge shares insights from two major trucking associations in her All That's Trucking blog.

Read More →
View of Gulf of Mexico from under beach umbrella
All That's Truckingby Deborah LockridgeAugust 22, 2024

Recharge Your Brain for Better Business

Skimping on vacation may be the worst thing you can do for your business, your career, and your mental health. In her All That's Trucking blog, Deborah Lockridge writes about the importance of giving your brain what it needs to be innovative.

Read More →
kitten caught between two truck tire wheels

Trucker Pre-Trip Leads to Mission 'Im-paw-sible'

See what happened when a truck driver found an unexpected stowaway during his pre-trip inspection.

Read More →
Ad Loading...
All That's Truckingby Deborah LockridgeDecember 28, 2023

HDT Editor: 2023's Most Important Trucking Topics

Read Deborah Lockridge's picks for the most significant stories we covered at HDT in 2023: freight recession, zero-emission trucks, drivers and marijuana, and more.

Read More →
All That's Truckingby Deborah LockridgeOctober 31, 2023

3 Takeaways from ATA's 2023 Management Conference

HDT's Deborah Lockridge talks about key themes that emerged during sessions, conversations, and on the show floor during the American Trucking Associations' annual management conference.

Read More →
All That's Truckingby Deborah LockridgeSeptember 22, 2023

An Update on Spencer Patton's Battle with FedEx Ground

In her All That's Trucking blog, Deborah Lockridge shares a follow-up to last year's story about a FedEx Ground contractor who was very publicly challenging the company about alleged unfair treatment of its contractors.

Read More →
Ad Loading...

Girl Scouts Rock the Supply Chain

Curiosity about how Girl Scout cookies get from the factory to the customer drove the development of a supply patch program. HDT's Deborah Lockridge, a Girl Scout herself, writes about it in her All That's Trucking blog.

Read More →