Sergio Rojas, a 2018 HDT Truck Fleet Innovator, began his career as a personal trainer, nutritionist and health coach in 1997. Certified in a variety of nutrition and fitness disciplines, he holds a bachelor’s degree in psychology, was a health expert for NBC for 11 years. In 2016, he turned to wellness in the trucking industry, and became director of wellness at Hirschbach Motor Lines. He now runs a wellness consultancy called Vitality by Sergio, where he helps companies develop programs for wellness, emotional intelligence and leadership.
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