Related: Commentary: Autonomous by Retrofit
Commentary: Don't Blame the Driver, Blame the Watermelon
In an era when the customer is king, the solitary truck driver is always the one at the end of the line.

Rolf Lockwood

Rolf Lockwood
Every once in a while, I get talking to a civilian who asks about trucking. Depending on their intellectual wattage, the questions dribble away pretty fast. I do chat with brighter lights, of course, but almost nobody on the four-wheel side of the street seems to have a clue.
Not long ago I found myself in the midst of one such chat with a guy who understood zip about our game, but he was curious. He asked me about truck safety and driver fatigue and such. I’ve been through this a zillion times, enough to know that things can go one of two ways, depending largely on the kind of car the other person drives.
Seriously.
In this case, I happened to know that his wheels were dull — a green Toyota sedan, a very bad sign in the present context. Ownership of any such car implies that the road is no source of excitement. Had it been an old Z28, no sweat. You get the picture.
I assumed he had likely swallowed a lot of crap about trucking in the mainstream press. He was a smart guy, though, so I employed a little flair. I went through all the usual statistical stuff that shows how safe we really are per mile traveled, how more commuters fall asleep at the wheel than truck drivers do. And then I attacked.
I said, “If there’s a problem on the highways, it’s your fault.”
“My fault?”
“Yeah, yours.”
It all comes down to watermelons, I told him.
He cocked his head to the side and narrowed his eyes, looking a little taken aback. Toyota drivers don’t smoke, bless their clean souls, but it was the kind of moment where people like me light up a cigarette and hunker down a little.
“Watermelons,” he said. Not a question.
“Yep,” I retorted. “You want your watermelons fresh, right?”
“Of course,” he said.
“And you want ’em cheap, right?”
“Well, yes,” he replied.
“So it’s to your advantage that the trucker who drags those watermelons from Arkansas or Mississippi should do it fast and cheap, right? And the guy who does it fastest and cheapest will sell his load first and head south for more before the next guy, right?”
“Well, sure,” he said, “but I don’t want anyone breaking his neck on my behalf.”
“Ah, yes,” I countered, “but do you have any idea about what has to happen to bring those melons to your table? Do you really even care? Your only priorities are already established here — fresh and cheap, end of story.”
The conversation went on at some length, and of course I switched watermelons to cars and lumber and all the other things that he might buy as an ordinary consumer. In an era when the customer is king, the solitary truck driver is always the one at the end of the line. The one forced to perform, regardless, because Joe Consumer wants it now and wants it cheap.
I wasn’t whining on your behalf. I was just telling him the way it is. The way it’s been for ages. And all the while I was thinking of those suits in charge who aim to change the regulations that govern your lives without talking to drivers and dispatchers and other folks in the trenches.
Without understanding watermelons.
More Drivers

From One Generation to the Next: How Mentorship Builds Safer Truck Drivers
After three decades in trucking, Harold Perry shares what he's learned about driver safety, mentorship, and helping the next generation build confidence behind the wheel.
Read More →
Truck Drivers Need More Than Another Alert
Fleets have more visibility into truck health, safety events, and driver activity than ever. The next challenge is turning all that information into useful guidance for the person who has to decide what to do next.
Read More →
FMCSA Removes 110 Truck Driver Training Schools from Certified ELDT List
Federal regulators also are targeting more than 160 additional training providers and launching a nationwide audit of third-party CDL skills testers as part of a broader crackdown on trucking fraud.
Read More →
Hours of Service Pilot Programs: FMCSA Readies for 2027 Rollout
Two pilot programs could eventually reshape hours-of-service rules, giving truck drivers options to pause their 14-hour clock or use longer split sleeper rest periods.
Read More →
Medical Cards, English Proficiency Reshape Roadcheck Violations
Medical-card violations jumped to the top of the driver out-of-service list during CVSA’s 2026 International Roadcheck, while English-language proficiency violations appeared among the leading violations for the first time.
Read More →
Driver Trust Can Make or Break the Success of Fleet Safety Technology
New Teletrac Navman research suggests that onboarding, transparency about driver data, and positive feedback can play a significant role in how commercial drivers respond to safety and coaching technology.
Read More →
EEOC Sues KLLM Over Alleged Sex Discrimination in Driver Training
KLLM is facing a federal sex-discrimination lawsuit over policies the EEOC alleges put female truck driver trainees at a disadvantage.
Read More →
FMCSA Moves to Codify English Language Requirements for Commercial Drivers
By changing regulations on English-language proficiency requirements for commercial drivers, rather than relying on a guidance memo, the FMCSA said future administrations won't be able to walk back the Trump administration's stricter enforcement with just a memo.
Read More →Drivers Put Western Star Trucks to the Test at Star Nation Experience
Watch to get an inside look at the Western Star trucks, technology, and community behind the Star Nation Experience 2026!
Read More →
Trump Administration Looks to Put More Veterans Behind the Wheel
The Freedom Haulers program pulls together existing and expanded programs at several federal agencies to recruit veterans to drive commercial heavy-duty trucks and cut the red tape for them to get a CDL, training, and employment.
Read More →
