Trucking Info
June 12, 2024

How Fleets Can Use AI to Engage Truck Drivers [Video]


Is artificial intelligence the next big leap in truck driver recruiting and retention technology? Communicating with drivers on the road has come a long way since the days of pay phones, and it looks like AI will help take it even further.


This episode of HDT's Leadership Insights video podcast is produced in partnership with, and sponsored by, Tenstreet.




HDT’s Deborah Lockridge talks to Tenstreet CEO Tim Crawford about the current state of the driver market, how mobile technology is affecting trucking, AI-powered navigation combined with messaging, and more.


What You'll Learn in This Episode:

  • What's going on in the truck driver market
  • What can motor carriers do?
  • What problems can connecting navigation, geofencing, and mobile communication technology address for drivers?
  • Could this communication tech backfire and replace the important human touch?
  • How Tenstreet is using generative AI
  • What motor carriers should look for when implementing this or other new technology

Learn More About Using Technology in Driver Recruiting and Retention

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