The World of Volvo Grand Opening

Equipment•Photos 14

The World of Volvo is a stunning structure in the center of Gothenburg, Sweden that celebrates the global influence and impact of the Volvo brand. World of Volvo was jointly developed by the Volvo Group and Volvo Cars. The Volvo automotive group splt off from the Volvo Group (which focuses on industrial sectors such as trucks, buses, construction machinery and marine) in 1999. But the two companies share a deep heritage. And the gorgeous World of Volvo center is designed to celebrate that rich past while keeping an eye fixed strongly on the future.

On April 8, 2024, journalists from all over the world were given an private tour of World of Volvo, ahead of its official grand-opening on April 14.

Innovative use of light, space and geometric designs are found everywhere inside the World of Volvo.
Photo: Jack Roberts

North American truck buyers will be able to purchase a new Volvo VNL and travel to Gothenburg to take develivery of the trucks in a ceremony held at World of Volvo.
Photo: Jack Roberts

World of Volvo's striking organic and futuristric architectural design dominates the city center in Volvo's home city of Gothenburg, Sweden.
Photo: Jack Roberts

The very first Volvo car, the 1927 OV 4, sits in a place of honor in World of Volvo.
Photo: Jack Roberts

World of Volvo's stunning interior design evokes Scandinavian forests and reflects Volvo's historic committment to protecting the environment.
Photo: Jack Roberts

Modern, yet rustic, meeting and conference rooms are found everywhere inside World of Volvo.
Photo: Jack Roberts

A 1946 Volvo PV 60 owned and driven by King Gustav V greets visitors at the entrance to World of Volvo and smybolizes the deep relationship Volvo has with its home country.
Photo: Jack Roberts

A core theme of World of Volvo is the brand's connection to each of us. Volvo sees its technology and products as ultimatley empowering individuals all over the planet.
Photo: Jack Roberts

A Volvo FM Electric cab demonstrates the OEM's committment to battery-electric transport.
Photo: Jack Roberts

World of Volvo CEO Magnus Wrahme, Oscar Olsborg, head of Volvo Cars, Roger Alm, Vice President of Volvo Group and President of Volvo Trucks, Stefan Karlsson, Restauranteur, Ceno Brasserie and Henning Larson, architect and design director for World of Volvo, speak to journaliists from around the world at the center's grand opening on April 8, 2024.
Photo: Jack Roberts

The desk of Volvo founder Assar Gabrielsson holds another place of honor in World of Volvo.
Photo: Jack Roberts

The use of modern graphics create a visual flow that evokes both the future, and Volvo's committment to a clean environment.
Photo: Jack Roberts

No overview of Volvo's history -- and future -- would be complete without acknowledging the company's deep committment to safety.
Photo: Jack Roberts

The open-air feel inside World of Volvo is created with the use 2,300 wooden beams and 2,700 cross-laminated timber support boards. The three largest beams are over 111 feet long.
Photo: Jack Roberts