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Avery Dennison

Wrapping a Trailer for COVID’s Everyday Heroes

“We don’t only deliver freight. We deliver awareness.” That’s what Jim Barrett, president and CEO of Road Scholar Transport, likes to say about the Dunmore, Pennsylvania-based carrier’s “awareness fleet.” Its latest trailer wrap honors the everyday heroes of the pandemic.

How to Avoid Vehicle Graphics Mistakes

Many fleets already understand the overall value of a fleet graphics package for branding, advertising, and keeping a clean appearance. Do you know how to avoid costly mistakes in graphics creation and installation?

5 Tips to Minimize Downtime for Truck Graphics Installation

Fleet trucks and vans are moving billboards and can be one of the most cost-effective ways to advertise your business. But installing graphics takes a vehicle out of service, and we all know that time is money. And, one of the top fleet management goals is the reduction of vehicle downtime.

Importance of Mobile Truck, Van Marketing

A truck and van owner's guide to mobile vehicle graphics and advertising. A vehicle wrap on a typical trailer makes 10 million impressions every year. Adding graphics to fleet trucks or vans can go a long way toward boosting brand recognition.

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