The graphics adorning fleet vehicles serve many purposes. Let’s see how some trucking companies make the most of how their trucks and trailers look.
“We don’t only deliver freight. We deliver awareness.” That’s what Jim Barrett, president and CEO of Road Scholar Transport, likes to say about the Dunmore, Pennsylvania-based carrier’s “awareness fleet.” Its latest trailer wrap honors the everyday heroes of the pandemic.
Many fleets already understand the overall value of a fleet graphics package for branding, advertising, and keeping a clean appearance. Do you know how to avoid costly mistakes in graphics creation and installation?
Fleet trucks and vans are moving billboards and can be one of the most cost-effective ways to advertise your business. But installing graphics takes a vehicle out of service, and we all know that time is money. And, one of the top fleet management goals is the reduction of vehicle downtime.
A truck and van owner's guide to mobile vehicle graphics and advertising. A vehicle wrap on a typical trailer makes 10 million impressions every year. Adding graphics to fleet trucks or vans can go a long way toward boosting brand recognition.
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