“We don’t only deliver freight. We deliver awareness.” That’s what Jim Barrett, president and CEO of Road Scholar Transport, likes to say about the Dunmore, Pennsylvania-based carrier’s “awareness fleet.” Its latest trailer wrap honors the everyday heroes of the pandemic.
Many fleets already understand the overall value of a fleet graphics package for branding, advertising, and keeping a clean appearance. Do you know how to avoid costly mistakes in graphics creation and installation?
Fleet trucks and vans are moving billboards and can be one of the most cost-effective ways to advertise your business. But installing graphics takes a vehicle out of service, and we all know that time is money. And, one of the top fleet management goals is the reduction of vehicle downtime.
A truck and van owner's guide to mobile vehicle graphics and advertising. A vehicle wrap on a typical trailer makes 10 million impressions every year. Adding graphics to fleet trucks or vans can go a long way toward boosting brand recognition.