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Kenworth made a series of announcements about features and equipment changes for the company’s trucks as well as other customer facing offerings aimed at improving ownership.
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As part its commitment to customer experience, Daimler Trucks North America has created an entirely new customer experience organization, naming Paul Romanaggi as chief CX officer.
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“Customer service is transactional,” said Colin Gold, owner of Gold Level Hospitality, during Heavy Duty Aftermarket Week. “What you really want to do is create a fan culture.”
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Action Truck Parts recently moved to a more visual customer experience offering more of a retail approach to parts purchasing.
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Freightliner's Cascadia meets customer demands and gives a little more in the bargain.
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