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The graphics adorning fleet vehicles serve many purposes. Let’s see how some trucking companies make the most of how their trucks and trailers look.
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“We don’t only deliver freight. We deliver awareness.” That’s what Jim Barrett, president and CEO of Road Scholar Transport, likes to say about the Dunmore, Pennsylvania-based carrier’s “awareness fleet.” Its latest trailer wrap honors the everyday heroes of the pandemic.
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A truck and van owner's guide to mobile vehicle graphics and advertising. A vehicle wrap on a typical trailer makes 10 million impressions every year. Adding graphics to fleet trucks or vans can go a long way toward boosting brand recognition.
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