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Recruiting and retention. It’s akin to bailing water out of a boat that has a hole in it. You really have to plug the hole first, otherwise you’re constantly fighting to stay afloat. In the trucking industry, that hole is driver retention.
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Whenever there's a panel discussion about driver turnover and the coming driver shortage, low pay is always pointed to as a culprit. Yet when it comes to making drivers happy, pay often takes a backseat to the bigger picture.
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Fleets spend a lot of time trying to attract new truck drivers - but it may be even more important to pay attention to why they walk out the door.
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Technologies designed to make fleets and drivers more efficient can also make the driver's job easier and often lead to better pay as well.
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